Paid Media Manager

Right at Home UK; Liverpool; Híbrido; GBP 40.000 - 46.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary sacrifice company pension

Salary sacrifice EV scheme

Private healthcare contribution

Free secure parking

Hybrid working available

Descripción de la vacante

Right at Home UK is seeking a Paid Media Manager to lead our national and local online advertising campaigns. You will drive brand visibility, generate high-quality leads, and optimise PPC strategies across Google Ads, Meta, LinkedIn and more.

You will collaborate with 80+ franchisees and the internal marketing team to deliver measurable results. The role combines strategic thinking with hands-on campaign management, reporting to the Head of Digital, with hybrid working and a competitive salary.

Formación

• Proven ROI on Google Ads.
• 3+ years managing PPC accounts, preferably local and national campaigns.
• Experience reporting to senior leaders on performance.
• Experience using Google Analytics, Tag Manager and Looker Studio.
• Outstanding communicator able to explain technical terms simply.
• Able to set clear expectations and challenge when needed to achieve outcomes.
• Experience managing individuals in a target-driven environment.

Responsabilidades

• Plan, launch and optimise multi-channel PPC campaigns (Google Ads, Microsoft Ads, Meta, LinkedIn).
• Drive high-quality lead generation to meet monthly targets and improve conversion.
• Manage PPC budgets, bids and account structures for ROI, CPA and ROAS.
• Conduct keyword and audience research to inform targeting.
• Write compelling ad copy aligned with objectives and audience intent.
• Improve ad performance via extensions, quality score and landing page alignment.
• Test and refine campaigns with A/B tests on ads, audiences, and landing pages.
• Analyse campaign performance and deliver actionable insights to stakeholders.
• Provide regular reporting to Head of Digital and teams.
• Stay updated on industry trends and competitor activity.
• Collaborate with internal teams and franchise network to share best practices.

Conocimientos

Google Ads ROI

PPC campaign management

Google Analytics

Communication

Stakeholder reporting

Team leadership

Herramientas

Google Analytics

Tag Manager

Looker Studio

Descripción del empleo

Salary: £40,000 - £46,000 (depending on experience)

Full time / Permanent

Right at Home UK is an award-winning brand which provides premium-quality care to vulnerable adults within their own homes, recognised as an industry leader in the UK.

As a skilled Paid Media Manager you will lead our online advertising campaigns and drive brand visibility, audience engagement, and the conversion of high-quality leads. In this role, you will be a pivotal player in creating and executing strategies that align with our company's marketing objectives and effectively target our desired audience. Leveraging your expertise in paid ads and social media marketing and analytics, you will continuously monitor and optimise national and local campaigns to achieve outstanding results. Working with our network of over 80 franchise businesses, you will be a confident and clear communicator with the ability to instil confidence and reassurance around marketing activity.

Why join Right at Home UK:

• A competitive salary

• An industry leading and multi award-winning franchise network

• A market leading homecare provider for quality, recognised as one of the best employers in the sector

• Up to 25 days annual leave (increasing with time served) plus bank holidays

• Salary sacrifice company pension

• Salary sacrifice EV scheme

• Contribution to private healthcare

• Free secure parking

• An inspiring and fun place to work, within a supportive team environment

• Hybrid working available

Key Responsibilities:

• Plan, launch, and optimise multi-channel PPC campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging paid media channels

• Drive high-quality lead generation in line with monthly targets, with a strong focus on conversion performance

• Manage and optimise PPC budgets, bids, and account structures to maximise ROI, CPA, and ROAS

• Conduct in-depth keyword and audience research to inform targeting strategies and campaign performance

• Write compelling, results-driven ad copy aligned with business objectives and audience intent

• Improve ad performance through effective use of ad extensions, quality score optimisation, and landing page alignment

• Continuously test and refine campaigns through A/B testing of ads, audiences, and landing pages

• Analyse campaign performance and deliver clear, actionable insights, trends, and recommendations to stakeholders

• Provide regular reporting and performance updates to the Head of Digital and wider internal teams

• Stay up to date with industry trends, platform updates, and competitor activity to maintain a competitive edge

• Build strong relationships with internal stakeholders and work closely with the in-house national marketing team to share best practice and support wider digital strategy, including organic activity

• Manage PPC accounts for lead-generation-focused businesses with proven results

• Support the wider franchise network through occasional UK travel, delivering coaching, workshops, and attending conferences and stakeholder meetings (fully expensed)

Essential skills and experience:

• Proven campaign experience with demonstrable ROI on Google Ads

• At least 3 years managing PPC accounts preferably within agency for local and national campaigns

• Ability to report back to Senior Leaders on performance

• Experience using Google products including Google Analytics, Tag Manager and Looker Studio

• Outstanding communicator with the ability to explain technical terms in simple language

• Being able to set clear expectations and positively challenge when required to achieve desired outcomes

• Experience of managing individuals in a target driven environment

Highly Desirable:

• Implement and maintain conversion tracking to measure the success of campaigns accurately

• Experience managing and working with agencies