Paid Media Specialist

Informa Plc; City Of London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading business events company in London seeks a Paid Media Specialist to manage brand campaigns across various platforms. You'll design and optimize strategies to exceed benchmarks and drive growth. This involves collaboration, data analysis, and staying ahead of trends in digital marketing. If you're innovative and passionate about results, we want to hear from you!

Benefits

25 days annual leave

Flexible range of personal benefits

Career development opportunities

Private medical cover

Recognition programs

Qualifications

• Hands-on experience managing campaigns across multiple paid media platforms.
• Ability to explain complex concepts clearly and effectively.
• A detail-oriented approach to problem-solving.

Responsibilities

• Develop, execute, and refine paid media strategies.
• Identify opportunities to enhance campaign performance.
• Analyze campaign data to make informed recommendations.

Skills

Paid Media Expertise

Communication Skills

Analytical Mindset

Drive for Innovation

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Job description

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Job Description

Paid Media Specialist– Join Our Centralized Digital Marketing Team

Are you ready to make a real impact in the world of digital marketing? At Informa, we’re looking for a talented Paid Media Manager to take the reins of high-spending brand campaigns and drive exceptional results across Search, Social, and Display channels. If you’re passionate about innovation, data-driven strategies, and delivering industry-leading performance, this is your opportunity to shine.

Your Impact

As a Paid Media Specialist, you’ll play a pivotal role in Informa’s centralized digital marketing team. You’ll lead the charge in managing paid media campaigns for multiple brands, ensuring they exceed industry benchmarks and deliver outstanding results. Your creativity and strategic thinking will help shape the future of our digital marketing efforts.

What You’ll Do

• Design and Optimize Campaigns: Develop, execute, and refine paid media strategies across Search, Social, and Display channels for a diverse portfolio of brands.
• Drive Growth: Identify opportunities to enhance campaign performance and unlock new avenues for growth.
• Leverage Data: Analyze campaign data to uncover insights and make informed, strategic recommendations.
• Collaborate Across Teams: Work closely with digital marketing colleagues to create integrated strategies that amplify results.
• Stay Ahead of Trends: Keep up with the latest industry developments and implement cutting-edge best practices.

Your Growth Journey

At Informa, we’re committed to your professional development. You’ll work alongside experienced colleagues who will mentor and guide you as you:

• Master Paid Media: Hone your expertise in advanced paid media strategies and tools.
• Expand Your Knowledge: Gain exposure to multiple facets of digital marketing and build cross-functional skills.
• Innovate: Shape creative and impactful campaigns that set new standards in the industry.
• Advance Your Career: Join a fast-growing team with ample opportunities for career progression.

If you’re ready to take your paid media expertise to the next level and thrive in a collaborative, innovative environment, we’d love to hear from you. Apply today and be part of a team that’s redefining digital marketing excellence!

What You’ll Bring to the Role

We’re looking for a Paid Media Manager who combines technical expertise with a passion for innovation and collaboration. Here’s what you’ll bring to the table:

Your Skills and Experience

• Paid Media Expertise: Hands-on experience managing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and Display channels.
• Technical Skills:
  • Campaign creation and management
  • Keyword planning and research
  • Budget management and optimization
  • Audience targeting and segmentation
  • Data analysis and reporting
• Tools Proficiency:
  • Google Analytics for performance tracking
  • Excel and Google tools for data management and insights
• Communication Skills: Ability to explain complex concepts clearly and effectively to stakeholders.
• Analytical Mindset: A detail-oriented approach to problem-solving and decision-making.
• Drive for Innovation: A proactive attitude to challenge the status quo and explore new opportunities.

What Makes You Stand Out

• Proactive Learner: A natural curiosity and eagerness to stay ahead in the ever-evolving digital marketing landscape.
• Data-Driven Decision Maker: Confidence in using data to inform strategies and optimize results.
• Collaborative Spirit: A team player who thrives in a dynamic, fast-paced environment.
• Commitment to Excellence: Pride in delivering high-quality work that exceeds expectations.

If you’re ready to bring your skills, creativity, and passion for digital marketing to a team that values innovation and collaboration, we’d love to hear from you!

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodationssto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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