Paid Media Manager

The Candidate Recruitment Agency; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

The Candidate Recruitment Agency is working with a growing UK fashion and e-commerce business to recruit a Paid Media Manager. The role will own paid media across Google Ads, Meta and other relevant platforms, translating commercial objectives into effective campaigns and budgets.

You will drive customer acquisition and revenue through paid search and social, partner with creative and ecommerce teams, use performance data to guide decisions, and ensure robust tracking while staying up to date

Qualifications

• Experience managing paid search and paid social campaigns.
• Strong knowledge of Google Ads, Google Shopping and Meta Ads Manager.
• Experience with budgets, optimisation and reporting across multiple channels.
• Understanding of ROAS, CPA and ecommerce KPIs.
• Able to turn performance data into actionable insights.
• Experience with platforms like TikTok or Pinterest is a plus.

Responsibilities

• Own and deliver the paid media roadmap across Google Ads and Meta.
• Translate business objectives into campaign plans with budgets and targets.
• Drive customer acquisition and revenue through paid search and social.
• Improve efficiency, scale activity and maximise ROI.
• Collaborate with creative and ecommerce teams on ads and landing pages.
• Use performance data to guide decisions and report to stakeholders.
• Coordinate activity around seasonal launches and promotions.
• Ensure robust tracking and reporting; stay updated on platform changes.

Skills

Paid media management

Google Ads

Meta Ads Manager

Budget management

Analytics

Tools

Google Shopping

TikTok

Pinterest

Job description

We are working exclusively with a growing UK fashion and e-commerce business to recruit a Paid Media Manager. With an established presence across major online retail platforms and ambitious plans for continued growth, the business is looking for a commercially focused digital marketer to strengthen its customer acquisition activity. This is an excellent opportunity to join a fast-paced team and take ownership of paid media performance across multiple channels.

Role responsibilities

• Own and deliver the paid media roadmap across Google Ads, Meta and other relevant advertising platforms.
• Translate commercial objectives into effective campaign plans, managing budgets, targeting and channel performance.
• Drive customer acquisition and revenue through the planning, launch and ongoing refinement of paid search and paid social activity.
• Identify opportunities to improve campaign efficiency, scale successful activity and maximise return on investment.
• Partner with creative and e-commerce teams to develop, test and improve advertising content, audiences and landing pages.
• Use performance data to guide decisions, assess results and communicate recommendations to internal stakeholders.
• Coordinate campaign activity around seasonal launches, promotions, product availability and wider trading priorities.
• Ensure robust tracking and reporting, while keeping up to date with platform changes and developments in digital advertising.

Role requirements

• Demonstrable experience managing paid search and paid social campaigns in a commercial or agency environment.
• Strong practical knowledge of Google Ads, Google Shopping and Meta Ads Manager.
• Experience overseeing budgets, campaign optimisation and performance reporting across multiple digital channels.
• A sound understanding of customer acquisition, ROAS, CPA, conversion rates and wider e-commerce KPIs.
• Comfortable using analytics and reporting tools to turn performance data into clear actions.
• Experience with additional platforms such as TikTok or Pinterest is advantageous.
• Strong communication skills and the ability to work effectively with creative, commercial and e-commerce teams.
• A proactive, analytical and results-driven approach, with the confidence to take ownership of campaigns from planning through to delivery.
• Previous experience in fashion, retail or another fast-moving consumer-facing business would be beneficial.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.