Senior Paid Media Manager - Ecommerce

Walker & Sloan Ltd | Certified B Corp; Greater London; Hybrid; GBP 59,000 - 72,000; Full time

Job summary

Walker and Sloan is seeking a Senior Paid Media Manager in London to own and shape paid media strategy for ecommerce and lead-gen clients. You will lead campaigns end-to-end, bring a strong point of view, and help raise the standard of paid media delivery across the agency.

The role is hybrid with 3 days in HQ. You will work with client teams to turn insights into confident recommendations and influence how the service evolves, offering room to grow within a collaborative, quality-driven

Qualifications

• Experience building paid media strategies aligned to KPIs.
• Ability to forecast budgets and lead day-to-day delivery.
• Proven track record of improving campaign performance.
• Experience presenting to clients and internal stakeholders.

Responsibilities

• Build and forecast paid media strategies against KPIs and lead day-to-day delivery.
• Evaluate and improve paid media performance and adjust approaches.
• Collaborate with Client Managers to meet commercial strategy and ROI.
• Report on paid media and contribute to quarterly client reviews.
• Partner with data and content teams to optimize landing pages.
• Pitch and win work; build proposals and decks.
• Maintain awareness of emerging tools and legislation affecting paid media.
• Mentor less experienced team members.

Skills

Paid media strategy

Campaign management

Forecasting

Client management

Leadership

Job description

Walker and Sloan are proud to be working with a well known Performance and Branding marketing agency in London as they are keen to bring on board a Senior Paid Media Manager to the team on a full time basis.

Salary: Up to £65k

Location: London/ Hybrid 3 days in HQ

The Role:

As a Senior Paid Media Manager you’ll own and shape paid media strategy across a mix of ecommerce and lead-gen clients, working closely with client teams to turn performance insight into clear, confident recommendations.

You’ll be trusted to lead campaigns end-to-end, bring a strong point of view, and help raise the standard of paid media delivery across the agency, while also having space to influence how the service evolves. If you enjoy combining hands-on expertise with strategic thinking, and want to be part of a collaborative team that values quality, curiosity and commercial impact, this role offers real scope to grow.

What you’ll be responsible & accountable for:

• Responsible for building and forecasting each paid media strategy against the client’s KPIs and leading the day to day delivery of high-quality work, to budget, for each client. 4
• Role Description
• Responsible for evaluating and improving the performance of paid media across your clients, proactively making recommendations and adjusting our approach to deliver the high-performance for our clients
• Responsible for working with Client Managers and Client Directors to ensure accounts meet the commercial strategy in place with clear performance targets agreed for each client against which we manage budgets and prioritise activity to deliver the required ROI.
• Responsible for reporting on paid media activity and contributing to quarterly client QBRs to demonstrate value and optimise activity.
• Responsible for partnering with data and content teams to ensure landing pages are effectively optimised for conversion.
• Responsible for pitching and winning work with existing and new clients. Identifying opportunities, building relationships in chemistry meetings, writing proposals and pitch decks, and advocating for the paid media service line internally and to the wider industry.
• Responsible for maintaining up to date awareness of emerging tools, technologies and legislation impacting the future of paid media.
• Responsible for supporting less experienced members of the team to develop their skills

When you’re successful in this role:

• You’ll be bringing new insights, ideas and a fresh perspective on paid media to the agency, inspiring and exciting those outside the team about the value of paid media within the clients’ marketing mix.
• You’ll be designing and delivering paid media campaigns that outperform expectations and engage our clients with the possibilities of investment in paid media.
• Your reputation internally means you’ll be called on for your expertise and involved in efforts to win new work and grow the impact of our team.
• You’ll be respected by clients who seek and listen to your perspective to inform their marketing strategies.