Paid Media Lead: Growth, Testing & Optimization

inMusic Inc.; Saffron Walden; On-site; GBP 45,000 - 75,000; Full time

Job summary

inMusic Inc. seeks a data-driven paid media specialist to own campaign performance reporting, test planning, forecasting, and optimization across Google Ads, Meta, YouTube, and other platforms.

You will partner with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to scale repeatable paid media practices, improve attribution, and drive revenue and ROI.

Qualifications

• Experience building and optimizing paid media programs across channels such as Google Ads, Meta, YouTube, search, display, paid social, retargeting, or similar performance platforms.

Responsibilities

• Own campaign performance reporting, test planning, forecasting, and optimization recommendations.
• Develop practical experimentation plans across audiences, creative, messaging, landing pages, funnel stages, attribution, and incrementality.
• Partner with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to improve campaign effectiveness and customer experience.
• Identify opportunities to scale repeatable paid media practices, tooling, reporting, and governance across the inMusic portfolio.
• Guide agencies, partners, or internal contributors where appropriate, ensuring campaign quality, clear priorities, and accountable execution.

Skills

Paid media

Analytical skills

Cross-functional collaboration

Budget management

A/B testing

Measurement frameworks

Tools

Google Ads

Meta (Facebook)

YouTube Ads

Analytics platforms

Job description

inMusic Inc. seeks a data-driven paid media specialist to own campaign performance reporting, test planning, forecasting, and optimization across Google Ads, Meta, YouTube, and other platforms.

You will partner with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to scale repeatable paid media practices, improve attribution, and drive revenue and ROI.