Creator-First Paid Media Lead — Growth & Performance

inMusic Brands, Inc.; Cambridge; On-site; GBP 60,000 - 90,000; Full time

Job summary

inMusic Brands, Inc. is seeking a Paid Media Lead in Cambridge to shape and execute performance marketing strategies across the inMusic ecosystem. You will own paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels.

You’ll manage paid social, search, display, video, and retargeting campaigns across web, shop, and product journeys, partnering with brand, product marketing, content, analytics, CRM, and web teams to improve ROI.

Qualifications

• Experience building and optimizing paid media programs across channels such as Google Ads, Meta, YouTube, search, display, paid social, retargeting.
• Strong analytical skills with measurement frameworks, reporting tools, attribution models, A/B testing, incrementality concepts.
• Ability to translate performance insight into practical action plans that improve acquisition efficiency, revenue, conversion, retention, and ROI.
• Experience cross-functionally with marketing, web/e-commerce, analytics, creative, content, product, and external partners.
• Budget ownership or pacing experience with sound judgment on investments and forecasting.
• Clear communication skills and ability to explain recommendations to both specialists and senior stakeholders.
• Interest in music technology, creator tools, audio products, or the culture of music creation.

Responsibilities

• Define and execute paid media strategies that support acquisition, conversion, lifecycle, launch, and revenue goals.
• Plan, launch, optimize, and measure paid social, search, display, video, and retargeting campaigns across web, shop, and product journeys.
• Own campaign performance reporting, test planning, forecasting, and optimization recommendations.
• Develop experimentation plans across audiences, creative, messaging, landing pages, funnel stages, attribution, and incrementality.
• Partner with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to improve campaign effectiveness and customer experience.
• Identify opportunities to scale repeatable paid media practices, tooling, reporting, and governance across the inMusic portfolio.
• Guide agencies, partners, or internal contributors where appropriate, ensuring campaign quality and clear priorities.

Skills

Paid media strategy

Analytical skills

Cross-functional teamwork

Budget management

Communication

Music technology interest

Job description

inMusic Brands, Inc. is seeking a Paid Media Lead in Cambridge to shape and execute performance marketing strategies across the inMusic ecosystem. You will own paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels.

You’ll manage paid social, search, display, video, and retargeting campaigns across web, shop, and product journeys, partnering with brand, product marketing, content, analytics, CRM, and web teams to improve ROI.