Growth-Focused Paid Media Lead for Creator Brands

inMusic; Cambridge; On-site; GBP 65,000 - 90,000; Full time

Job summary

inMusic is seeking a Paid Media Lead to shape and execute performance marketing strategy across their ecosystem from Cambridge, UK. The role owns paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels including paid social, search, display, video, and retargeting.

You will partner with brand, product marketing, content, ecommerce, analytics, CRM, and web teams to scale campaigns, improve customer experience, and drive revenue.

Qualifications

• Experience building and optimizing paid media programs across multiple channels.
• Strong analytical skills with measurement and attribution.
• Ability to translate insights into actionable optimization plans.
• Experience working cross-functionally with marketing, analytics, and product teams.
• Budget ownership or pacing with forecasting and ROI considerations.

Responsibilities

• Define and execute paid media strategies to meet acquisition, conversion, lifecycle, and revenue goals.
• Plan, launch, optimize, and measure campaigns across social, search, display, video, and retargeting.
• Own campaign performance reporting, testing, forecasting, and optimization recommendations.
• Develop experimentation plans across audiences, creative, messaging, landing pages, and attribution.
• Partner with brand, product marketing, content, e-commerce, analytics, CRM, and web teams to improve effectiveness.
• Identify opportunities to scale repeatable paid media practices and governance.
• Guide agencies or partners to ensure campaign quality and execution.

Skills

Paid media

Analytical skills

Cross-functional collaboration

Budget management

Communication

Music technology interest

Tools

Google Ads

Meta

YouTube

Job description

inMusic is seeking a Paid Media Lead to shape and execute performance marketing strategy across their ecosystem from Cambridge, UK. The role owns paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels including paid social, search, display, video, and retargeting.

You will partner with brand, product marketing, content, ecommerce, analytics, CRM, and web teams to scale campaigns, improve customer experience, and drive revenue.