Paid Media Executive: AI-Driven Ad Tech Growth

Navigator; Greater London; On-site; GBP 40,000 - 64,000; Full time

Job summary

Navigator seeks a Paid Media Executive to own paid social campaigns across Meta Ads, TikTok, and Google Ads. You will manage multi-client budgets of $50K+/month, optimise bidding strategies, and build advanced audience segments with the Ad Ops team to ensure accurate conversion tracking.

As we scale an AI-augmented platform, you’ll translate performance insights into strategic recommendations and help growth across travel-focused brands.

Qualifications

• 2-3 years in a paid social role with direct platform execution across Meta Ads and TikTok
• Experience managing budgets of $50K+/month across multiple clients
• Good working knowledge of biddable media: auction mechanics, bid strategies and attribution
• Proficient in audience segmentation and custom audience creation, and an ability to work with Ad Ops team to ensure proper pixel implementation and conversion tracking
• Experience working with structured data, custom parameters, and troubleshooting audience segments
• Commercially astute: you understand margin, pacing, and revenue dynamics
• Detail-oriented, data-driven, and obsessive about optimisation
• Excellent written communication for reporting and stakeholder updates
• Comfortable in a fast-moving environment with ambitious goals

Responsibilities

• Execute and optimise paid media campaigns across Meta Ads, TikTok and Google Ads
• Build, troubleshoot, and manage custom audience segments using data from multiple partners
• Monitor campaign pacing, delivery, and performance against client KPIs (ROAS, CPA, CPC, Reach)
• Identify opportunities to scale budgets and improve performance while managing margin closely
• Implement and QA conversion tracking pixels in collaboration with our Ad Ops team
• Produce weekly performance summaries and monthly reports with strategic recommendations
• Understand and navigate different attribution models to optimise platform budget allocation
• Forecast campaign performance and support media planning across multiple clients
• Translate performance insights into commercial opportunities

Skills

Paid social execution

Budget management

Audience segmentation

Attribution modelling

Data-driven

Strong communication

Campaign optimisation

Fast-paced

Tools

DV360

Google Ads

Meta Ads

TikTok Ads

Job description

Navigator seeks a Paid Media Executive to own paid social campaigns across Meta Ads, TikTok, and Google Ads. You will manage multi-client budgets of $50K+/month, optimise bidding strategies, and build advanced audience segments with the Ad Ops team to ensure accurate conversion tracking.

As we scale an AI-augmented platform, you’ll translate performance insights into strategic recommendations and help growth across travel-focused brands.