Paid Media Executive

Footasylum; Milnrow; On-site; GBP 32,000 - 42,000; Full time

Job summary

Footasylum is seeking a Paid Media Executive to join the Digital Trading Team at our Rochdale Head Office. You will assist in planning, activation and optimisation of paid media across UK digital channels to drive profitable traffic, customer acquisition and revenue.

Collaborating with Ecommerce, CRM, Creative, Buying and Merchandising, you’ll manage campaigns across Paid Search, Performance Max and Paid Social, analysing ROAS, CPA and revenue while reporting insights and optimising spend to

Qualifications

• Significant experience in paid media or digital marketing within retail or ecommerce.
• Strong analytical skills with data-driven decision making.
• Experience with campaign setup, activation and optimisation.
• Proactive, organised and able to manage multiple campaigns and deadlines.
• Excellent communication and collaboration with internal teams.

Responsibilities

• Support setup, activation and day-to-day management of paid media campaigns across channels including Paid Search, Performance Max, Demand Gen and Paid Social.
• Monitor campaign performance against revenue, ROAS, CPA, traffic and customer acquisition objectives, identifying opportunities for optimisation.
• Complete regular budget and pacing checks to ensure spend remains aligned to plans.
• Optimise campaigns across audiences, products, creative, bidding, budgets and placements to improve efficiency.
• Support product feed and catalogue-led campaign activity, working with relevant teams to resolve data issues.
• Work closely with Ecommerce Trading, Creative, CRM, Buying and Merchandising teams to align paid media activity with campaigns, product launches, promotions and stock priorities.
• Produce regular performance reports and clearly communicate key drivers, risks, opportunities and recommended actions.
• Support campaign testing across creative, audiences, landing pages, formats and media strategies, documenting learnings and next steps.
• Conduct competitor and market analysis to understand promotional activity, channel trends and customer acquisition opportunities.
• Maintain accurate campaign naming, tracking and measurement standards to support reliable reporting and attribution.
• Support agency, platform and technology partners where required, ensuring actions and deliverables are followed through.
• Stay up to date with changes across major advertising platforms and proactively share relevant opportunities with the wider team.

Skills

Paid media

Performance marketing

Google Ads

Meta Ads Manager

GA4 / Analytics

Excel

Data analysis

Cross-functional collaboration

Retail/ecommerce experience

Tools

Google Ads

Meta Ads Manager

GA4

Microsoft Excel

Job description

We are looking for a Paid Media Executive to join the Digital Trading Team. As a Paid Media Executive you will support the planning, activation and optimisation of paid media campaigns that drive profitable traffic, customer acquisition and revenue across Footasylum's digital channels., The Paid Media Team sits within the wider Digital Department and operates out of our Head Office in Rochdale. The team works closely with Ecommerce Trading, CRM, Creative, Marketing, Buying and Merchandising teams to drive profitable customer acquisition and revenue across Footasylum's digital channels.,

• Support the setup, activation and day-to-day management of paid media campaigns across channels including Paid Search, Performance Max, Demand Gen and Paid Social.
• Monitor campaign performance against revenue, ROAS, CPA, traffic and customer acquisition objectives, identifying opportunities for optimisation.
• Complete regular budget and pacing checks to ensure spend remains aligned to agreed plans and trading priorities.
• Optimise campaigns across audiences, products, creative, bidding, budgets and placements to improve efficiency and commercial performance.
• Support product feed and catalogue-led campaign activity, working with relevant teams to identify and resolve product or data issues.
• Work closely with Ecommerce Trading, Creative, CRM, Buying and Merchandising teams to align paid media activity with campaigns, product launches, promotions and stock priorities.
• Produce regular performance reports and clearly communicate key drivers, risks, opportunities and recommended actions.
• Support campaign testing across creative, audiences, landing pages, formats and media strategies, documenting learnings and next steps.
• Conduct competitor and market analysis to understand promotional activity, messaging, channel trends and customer acquisition opportunities.
• Maintain accurate campaign naming, tracking and measurement standards to support reliable reporting and attribution.
• Support agency, platform and technology partners where required, ensuring actions and deliverables are followed through.
• Stay up to date with changes across major advertising platforms and proactively share relevant opportunities with the wider team.
  We are looking for someone who embodies the Footasylum values - Community, Collaborate & Challenge. You will be an expert in UK culture and a brand fanatic.
• Analytical and curious, using data to understand performance and inform optimisation decisions.
• Proactive, organised and comfortable managing multiple campaigns and deadlines.
• Strong communicator who enjoys working collaboratively with creative, trading and commercial teams., Experience in paid media, performance marketing or digital marketing, ideally within retail, fashion or another fast-paced ecommerce environment.
• Working knowledge of major advertising platforms such as Google Ads and Meta Ads Manager.
• Understanding of core performance marketing metrics including ROAS, CPA, CPC, CTR, conversion rate and revenue.
• Confident using analytics and reporting tools such as Google Analytics / GA4.
• Confident using Microsoft Excel for campaign analysis, reporting and budget tracking.
• Strong numerical and analytical skills with the ability to identify trends and turn data into actions.
• Excellent attention to detail with strong organisational and time-management skills.
• Clear communication skills and the ability to work effectively with internal teams and external partners.
• Proactive mindset with a passion for testing, learning and continuously improving campaign performance.
• Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making., We are one of the UK's leading omni channel retailers, but as well as that, we're a genuinely great place to work. We value you and your development. Our people across the business have taken on new opportunities, whether that's stepping into a new role, moving into a different department, or building new skills through the support and training we offer. Our goal is to create a fun, supportive environment where your success matters just as much as ours, and where you have the tools, encouragement, and opportunities to achieve your goals.

You will have a strong interest in digital marketing, customer acquisition and performance media. Along with;