Brand Marketing Executive

Merry Hill Group; Castleton; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

Footasylum is seeking a Brand Marketing Executive to bring our leading UK streetwear and sportswear brands to life across all marketing touchpoints. You will work closely with internal teams and external brand partners to plan campaigns, brief disruptive concepts, manage budgets, and own full campaign rollouts.

You will thrive in a fast-paced retail environment, bringing a strong understanding of UK youth culture and an energetic, collaborative approach to the team.

Qualifications

• Knowledge of UK streetwear and youth culture.
• Experience in fashion marketing or brand roles would be preferable.
• Strong written and verbal communication skills.

Responsibilities

• Support internal & partner brands.
• Assist in executing day-to-day marketing plans for own and third-party brands.
• Draft creative briefs and update project timelines.
• Track budgets and follow GTM process.
• Collaborate across Buying, Merchandising, E-commerce, Studio & Retail to ensure launches run smoothly.
• Report to Brand Marketing Manager and review tasks in quarterly meetings.

Skills

UK culture

Brand marketing

Multi-tasking

Great communicator

Organised

Stakeholder liaison

Job description

Description

Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.

We are looking for an ambitious Brand Marketing Executive to join the well-established Footasylum Marketing team. In this role you’ll be front & centre, bringing both our internal brands such as Monterrain & third-party brands such as Nike & Adidas to life across every marketing touchpoint. From campaign strategies & briefing disruptive creative concepts to managing budgets & owning full campaign rollouts.

The Team

The brand marketing team functions as a part of the larger marketing department and we work extremely closely with creative, ecomm and the studio team to bring brands/campaigns to market, in line with the individual consumer groups.

Reporting into the Brand Marketing Manager, you will have weekly meetings to discuss ongoing workload and goal setting.

Our goal is to create an environment in which you can learn new skills, gain experience in existing ones and improve your knowledge of the consumer continually. You will be supported in your journey and will be pushed to take on new challenges and expand your knowledge of the brand marketing team.

About You

We are looking for someone who embodies the Footasylum values – Community, Collaborate and Challenge. You will be an expert in UK culture and a brand fanatic.

You will be trend & culture obsessed - You live & breathe streetwear, social media trends & cultural moments. You know the Footasylum customer inside out.

You will be eager to learn - High energy, adaptable & genuinely excited to develop your skills in a fast-paced retail environment.

You will have a good understanding of UK youth culture, including music, gaming, internet trends & social media.

Along with;

• A great multi-tasker who stays on top of details, keeps projects moving & isn't afraid to ask questions to solve problems.
• Great Communicator: Friendly, clear & confident when liaising with internal teams & external brand contacts.
• Clear, confident & professional written & verbal communication skills.
• Highly organised with the ability to manage multiple tasks, stay on top of details & keep projects moving.
• Passionate about street fashion & well-tuned to the Footasylum consumer.
• Experience within fashion marketing or brand roles would be preferable.

Responsibilities

• You will support Internal & Partner Brands
• You will help execute day-to-day marketing plans for our own brands alongside major third-party brands, catering to our different consumer groups.
• You will be assisting in taking campaigns from concept to launch, drafting creative briefs and updating project timelines.
• You will be tracking budgets & following the GTM process.
• You will work collaboratively across Buying, Merchandising, E-commerce, Studio & Retail to help make sure launches run smoothly.
• You will be reporting into the Brand Marketing Manager to review tasks & goals, with opportunities in quarterly meetings to learn more about the broader strategy.

Why Footasylum?

We are one of the UK’s leading omni channel retailers, but as well as that, we’re a genuinely great place to work. We value you and your development.Our people across the business have taken on new opportunities, whether that’s stepping into a new role, moving into a different department, or building new skills through the support and training we offer. Our goal is to create a fun, supportive environment where your success matters just as much as ours, and where you have the tools, encouragement, and opportunities to achieve your goals.

Diversity

We recognise and value the importance of diversity to help make sure we have a diverse perspective when we are building services to customers and the wider business. This is great news for us. But for us, diversity is also about, building happy energised teams full of people who want to learn and want to be inspired by each other's different backgrounds and experiences.

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity for you. Please note, this is not a remote role and our expectation is that you will be able to attend Head Officein a hybrid way, in Greater Manchester.