Performance Media Specialist - Retail Growth & Acquisition

Footasylum; Milnrow; On-site; GBP 32,000 - 42,000; Full time

Job summary

Footasylum is seeking a Paid Media Executive to join the Digital Trading Team at our Rochdale Head Office. You will assist in planning, activation and optimisation of paid media across UK digital channels to drive profitable traffic, customer acquisition and revenue.

Collaborating with Ecommerce, CRM, Creative, Buying and Merchandising, you’ll manage campaigns across Paid Search, Performance Max and Paid Social, analysing ROAS, CPA and revenue while reporting insights and optimising spend to

Qualifications

• Significant experience in paid media or digital marketing within retail or ecommerce.
• Strong analytical skills with data-driven decision making.
• Experience with campaign setup, activation and optimisation.
• Proactive, organised and able to manage multiple campaigns and deadlines.
• Excellent communication and collaboration with internal teams.

Responsibilities

• Support setup, activation and day-to-day management of paid media campaigns across channels including Paid Search, Performance Max, Demand Gen and Paid Social.
• Monitor campaign performance against revenue, ROAS, CPA, traffic and customer acquisition objectives, identifying opportunities for optimisation.
• Complete regular budget and pacing checks to ensure spend remains aligned to plans.
• Optimise campaigns across audiences, products, creative, bidding, budgets and placements to improve efficiency.
• Support product feed and catalogue-led campaign activity, working with relevant teams to resolve data issues.
• Work closely with Ecommerce Trading, Creative, CRM, Buying and Merchandising teams to align paid media activity with campaigns, product launches, promotions and stock priorities.
• Produce regular performance reports and clearly communicate key drivers, risks, opportunities and recommended actions.
• Support campaign testing across creative, audiences, landing pages, formats and media strategies, documenting learnings and next steps.
• Conduct competitor and market analysis to understand promotional activity, channel trends and customer acquisition opportunities.
• Maintain accurate campaign naming, tracking and measurement standards to support reliable reporting and attribution.
• Support agency, platform and technology partners where required, ensuring actions and deliverables are followed through.
• Stay up to date with changes across major advertising platforms and proactively share relevant opportunities with the wider team.

Skills

Paid media

Performance marketing

Google Ads

Meta Ads Manager

GA4 / Analytics

Excel

Data analysis

Cross-functional collaboration

Retail/ecommerce experience

Tools

Google Ads

Meta Ads Manager

GA4

Microsoft Excel

Job description

Footasylum is seeking a Paid Media Executive to join the Digital Trading Team at our Rochdale Head Office. You will assist in planning, activation and optimisation of paid media across UK digital channels to drive profitable traffic, customer acquisition and revenue.

Collaborating with Ecommerce, CRM, Creative, Buying and Merchandising, you’ll manage campaigns across Paid Search, Performance Max and Paid Social, analysing ROAS, CPA and revenue while reporting insights and optimising spend to