Paid Media Executive

FOOTASYLUM; Rochdale; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

Footasylum is seeking a Paid Media Executive to join our hybrid team in Rochdale. You will manage paid media campaigns across search, social and programmatic channels, aligning with trading and creative teams to drive profitable customer acquisition.

The role emphasizes performance marketing, ROAS optimization, and data-driven decision making using GA4 and Excel. You will contribute to budgeting, testing, reporting, and staying current with platform changes to capitalize on opportunities.

Qualifications

• Experience in paid media and performance marketing.
• Proficiency with Google Ads and Meta Ads Manager.
• Strong analytical skills with ability to turn data into actions.

Responsibilities

• Support the setup, activation and day-to-day management of paid media campaigns across channels including Paid Search, Performance Max, Demand Gen and Paid Social.
• Monitor campaign performance against revenue, ROAS, CPA, traffic and customer acquisition objectives, identifying opportunities for optimisation.
• Complete regular budget and pacing checks to ensure spend remains aligned to agreed plans and trading priorities.
• Optimise campaigns across audiences, products, creative, bidding, budgets and placements to improve efficiency and commercial performance.
• Support product feed and catalogue-led campaign activity, working with relevant teams to identify and resolve product or data issues.
• Work closely with Ecommerce Trading, Creative, CRM, Buying and Merchandising teams to align paid media activity with campaigns, product launches, promotions and stock priorities.
• Produce regular performance reports and clearly communicate key drivers, risks, opportunities and recommended actions.
• Support campaign testing across creative, audiences, landing pages, formats and media strategies, documenting learnings and next steps.
• Conduct competitor and market analysis to understand promotional activity, messaging, channel trends and customer acquisition opportunities.
• Maintain accurate campaign naming, tracking and measurement standards to support reliable reporting and attribution.
• Support agency, platform and technology partners where required, ensuring actions and deliverables are followed through.
• Stay up to date with changes across major advertising platforms and proactively share relevant opportunities with the wider team.

Skills

Paid media

Performance marketing

Digital marketing

Google Ads

Meta Ads Manager

Analytics

Excel

Communication

Team collaboration

Tools

Google Analytics / GA4

Microsoft Excel

Job description

Paid Media Executive

Hybrid | Rochdale, Greater Manchester

Description

Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.

The Team

The Paid Media Team sits within the wider Digital Department and operates out of our Head Office in Rochdale. The team works closely with Ecommerce Trading, CRM, Creative, Marketing, Buying and Merchandising teams to drive profitable customer acquisition and revenue across Footasylum's digital channels.

About You

We are looking for someone who embodies the Footasylum values - Community, Collaborate & Challenge. You will be an expert in UK culture and a brand fanatic.

You will have a strong interest in digital marketing, customer acquisition and performance media.

Responsibilities

• Support the setup, activation and day-to-day management of paid media campaigns across channels including Paid Search, Performance Max, Demand Gen and Paid Social.
• Monitor campaign performance against revenue, ROAS, CPA, traffic and customer acquisition objectives, identifying opportunities for optimisation.
• Complete regular budget and pacing checks to ensure spend remains aligned to agreed plans and trading priorities.
• Optimise campaigns across audiences, products, creative, bidding, budgets and placements to improve efficiency and commercial performance.
• Support product feed and catalogue-led campaign activity, working with relevant teams to identify and resolve product or data issues.
• Work closely with Ecommerce Trading, Creative, CRM, Buying and Merchandising teams to align paid media activity with campaigns, product launches, promotions and stock priorities.
• Produce regular performance reports and clearly communicate key drivers, risks, opportunities and recommended actions.
• Support campaign testing across creative, audiences, landing pages, formats and media strategies, documenting learnings and next steps.
• Conduct competitor and market analysis to understand promotional activity, messaging, channel trends and customer acquisition opportunities.
• Maintain accurate campaign naming, tracking and measurement standards to support reliable reporting and attribution.
• Support agency, platform and technology partners where required, ensuring actions and deliverables are followed through.
• Stay up to date with changes across major advertising platforms and proactively share relevant opportunities with the wider team.

Skills/Experience

• Experience in paid media, performance marketing or digital marketing, ideally within retail, fashion or another fast-paced ecommerce environment.

• Working knowledge of major advertising platforms such as Google Ads and Meta Ads Manager.

• Understanding of core performance marketing metrics including ROAS, CPA, CPC, CTR, conversion rate and revenue.

• Confident using analytics and reporting tools such as Google Analytics / GA4.

• Confident using Microsoft Excel for campaign analysis, reporting and budget tracking.

• Strong numerical and analytical skills with the ability to identify trends and turn data into actions.

• Excellent attention to detail with strong organisational and time-management skills.

• Clear communication skills and the ability to work effectively with internal teams and external partners.

• Proactive mindset with a passion for testing, learning and continuously improving campaign performance.

Why Footasylum?

We are one of the UK's leading omni channel retailers, but as well as that, we're a genuinely great place to work. We value you and your development. Our people across the business have taken on new opportunities, whether that's stepping into a new role, moving into a different department, or building new skills through the support and training we offer. Our goal is to create a fun, supportive environment where your success matters just as much as ours, and where you have the tools, encouragement, and opportunities to achieve your goals.

Company Tagline

Defy Ordinary.

Company Values

Diversity

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building services to customers and the wider business. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we'll invite you for a call or Teams video for an informal chat about the role, and to see if we're a good fit for you.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity for you. Please note, this is not a remote role and our expectation is that you will be able to attend Head Office in a hybrid way, in Greater Manchester.