Paid Social Media Lead

Central Employment; Tees Valley; On-site; GBP 55,000 - 75,000; Full time

Job summary

Central Employment are delighted to partner with a digital marketing agency to appoint a Paid Social Media Lead. You will lead a talented team across Meta, TikTok, Pinterest and emerging platforms while delivering data-driven campaigns for ecommerce and B2B brands.

The role combines strategic ownership with hands-on optimization, stakeholder briefing and client success as the portfolio scales. You will mentor executives, shape testing frameworks and identify new platform opportunities to stay

Qualifications

• 4+ years of paid social campaign management in a fast-paced environment.
• Hands-on expertise across Meta Ads Manager and other platforms.
• Proven ability to drive growth for ecommerce brands via acquisition and retention.
• Experience leading, mentoring or managing team members.
• Strong understanding of attribution, tracking and audience segmentation.

Responsibilities

• Lead, mentor and develop a team of Paid Social Executives and Account Managers.
• Create and deliver high-performing paid social strategies for ecommerce clients.
• Manage campaign planning, activation, optimisation and reporting across multiple accounts.
• Drive performance across Meta, TikTok, Pinterest, LinkedIn, Snapchat and emerging platforms.
• Identify new platform opportunities and testing frameworks.
• Analyse campaign performance and provide actionable recommendations to maximise results.
• Build strong client relationships as a trusted advisor on paid social best practice.
• Collaborate with creative, content and wider performance marketing teams.
• Monitor industry trends and platform developments to stay ahead.
• Support new business opportunities through strategy input and audits.

Skills

Paid social

Team leadership

Analytics

Campaign optimization

Strategy development

Stakeholder communication

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

LinkedIn Ads

Snapchat Ads

Job description

Central Employment are delighted to be working in partnership with an established digital marketing agency as they look to appoint a Paid Social Media Lead to join their growing performance marketing team.

This is an excellent opportunity for an experienced Paid Social specialist to step into a leadership role, managing a talented team of Paid Social Executives and Account Managers while developing innovative, data-driven campaigns for a portfolio of ambitious eCommerce and B2B brands.

The Role

As Paid Social Media Lead, you will take ownership of paid social strategy, performance and client success across multiple eCommerce accounts. You'll combine hands-on channel expertise with strong leadership skills, helping both clients and your team achieve exceptional results.

Working closely with senior stakeholders, creative teams and channel specialists, you'll ensure campaigns deliver against key commercial objectives including customer acquisition, revenue growth, ROAS and lifetime value.

Key Responsibilities

• Lead, mentor and develop a team of Paid Social Executives and Account Managers.
• Create and deliver high-performing paid social strategies for eCommerce clients.
• Manage campaign planning, activation, optimisation and reporting across multiple accounts.
• Drive performance across Meta, TikTok, Pinterest, LinkedIn, Snapchat and emerging paid social platforms.
• Identify new platform opportunities, audience strategies and testing frameworks.
• Analyse campaign performance and provide actionable recommendations to maximise results.
• Build strong client relationships, acting as a trusted advisor on paid social best practice.
• Collaborate with creative, content and wider performance marketing teams to improve campaign effectiveness.
• Monitor industry trends, platform developments and consumer behaviour to ensure clients remain ahead of competitors.
• Support new business opportunities through strategy input, audits and presentations.

About You

• 4+ years' experience managing paid social campaigns, ideally within a digital marketing agency or fast-paced eCommerce environment.
• Strong hands-on experience across Meta Ads Manager and additional paid social platforms.
• Proven track record of delivering growth for eCommerce brands through acquisition and retention campaigns.
• Previous experience leading, mentoring or managing team members.
• Strong understanding of attribution, tracking, audience segmentation and conversion optimisation.
• Comfortable presenting insights and campaign strategy to clients and senior stakeholders.
• Commercially minded with a passion for performance marketing and emerging digital channels.
• Highly analytical, organised and results-driven.