Remote Paid Media Director — Ecommerce Growth Leader

Digital Waffle; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

Digital Waffle is seeking a Paid Media Director for a fully remote UK role to lead strategy across a portfolio of ecommerce brands. You will own the paid media plan, nurture senior client relationships, and drive performance across Meta and TikTok, aligning efforts with client revenue goals and growth targets.

The role requires strong leadership, excellent communication, and a track record of delivering business outcomes through paid media.

Qualifications

• Extensive experience managing large-scale Meta campaigns in ecommerce.
• Strong TikTok advertising experience with deep best-practices knowledge.
• Experience linking paid media strategy to business outcomes and growth.
• Excellent presentation and client-facing communication.
• Experience mentoring or leading paid media teams.

Responsibilities

• Own paid media strategy across a portfolio of ecommerce and consumer brands.
• Lead high-level client relationships and act as the senior strategic contact across accounts.
• Develop performance strategies aligned to client commercial goals and growth.
• Drive performance across Meta and TikTok and integrate into broader acquisition plans.
• Present recommendations and strategic direction to senior stakeholders and prospects.
• Support new business pitches and help convert opportunities into long-term partnerships.
• Mentor paid media specialists across the team.
• Collaborate with creative to improve campaign performance and effectiveness.
• Analyse performance data and analytics frameworks to drive better decisions.

Skills

Meta campaigns

TikTok advertising

Paid media strategy

Presentation skills

Ecommerce growth

Data interpretation

Mentoring

Agency experience

Job description

Digital Waffle is seeking a Paid Media Director for a fully remote UK role to lead strategy across a portfolio of ecommerce brands. You will own the paid media plan, nurture senior client relationships, and drive performance across Meta and TikTok, aligning efforts with client revenue goals and growth targets.

The role requires strong leadership, excellent communication, and a track record of delivering business outcomes through paid media.