Organic Social Lead: Growth & Influencer Strategy

Chemist4U; Skelmersdale; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Discounted gym membership

Funded training

Enhanced Maternity & Paternity

30 days’ annual leave

Job summary

Chemist4U, a UK online pharmacy, seeks an Organic Social Media Lead to own strategy and execution across Instagram, TikTok, YouTube, and more. Drive new customer growth through brand awareness, influencer partnerships and social-first content.

Reporting to the Director of Marketing, this hybrid role blends creative leadership with data-driven decision making to optimise reach, referrals and downstream sales. London or Lancashire offices.

Qualifications

• 5+ years’ experience in Organic Social or Social Media roles, with hands-on responsibility for strategy and execution.
• Proven experience driving deliverable, measurable results through influencer marketing and creator partnerships.
• Strong track record of demonstrating the impact of Organic Social on traffic, referrals and sales.
• Experience working in the pharmaceutical or regulated sector is required; experience within weight loss or health is desirable but not essential.
• Deep understanding of major social platforms, influencer ecosystems and emerging trends.
• Experience working closely with Acquisition, Performance Marketing and Analytics teams.
• Comfortable operating in fast-moving, high-growth environments where accountability and measurement matter.

Responsibilities

• Own and deliver the Organic Social strategy across key platforms (e.g. Instagram, TikTok, YouTube, X and emerging channels), aligned to acquisition objectives
• Build a social-first content roadmap that drives brand awareness, consideration and referral-led acquisition
• Identify cultural trends, platform shifts and content opportunities to maximise organic reach and relevance
• Lead the influencer marketing strategy, with accountability for delivering measurable results including referrals, traffic and reach
• Identify, source and manage relationships with influencers and UGC creators, prioritising partners who can drive authentic advocacy and performance
• Negotiate influencer and creator partnerships, ensuring clear deliverables, usage rights and value for money
• Develop scalable influencer programs (e.g. ambassador, referral or always-on creator models) to support acquisition goals
• Define and track KPIs for Organic Social and influencer activity, including reach, engagement, traffic, referrals and assisted conversions
• Work closely with Analytics and Acquisition teams to demonstrate the true impact of Organic Social on sales, beyond vanity metrics
• Apply a test-and-learn mindset to content, creators and formats, continuously optimising performance
• Partner with Brand, Ecommerce and Paid Media teams to ensure social activity supports wider campaigns and trading moments
• Collaborate with PR and Brand teams to amplify earned media and influencer content organically
• Ensure all Organic Social and influencer activity aligns with brand guidelines, tone of voice and regulatory requirements

Job description

Chemist4U, a UK online pharmacy, seeks an Organic Social Media Lead to own strategy and execution across Instagram, TikTok, YouTube, and more. Drive new customer growth through brand awareness, influencer partnerships and social-first content.

Reporting to the Director of Marketing, this hybrid role blends creative leadership with data-driven decision making to optimise reach, referrals and downstream sales. London or Lancashire offices.