Social Media Manager

Inizio Evoke; Greater London; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Personal Development fund

Cycle to work scheme

Pension contribution

Various health and wellbeing benefits

Online training platform/programs

Discretionary bonus scheme

Community action focussed programs

Job summary

Inizio Evoke in London is seeking a proactive Social Media Manager to lead day-to-day social activity for clients, with oversight from a Director. You’ll collaborate with account teams to shape organic and paid strategies and develop social content and briefs.

This hybrid role requires travel to our London office; you’ll manage communities, track performance, and report insights to clients, while mentoring junior colleagues and contributing to new business opportunities.

Qualifications

• Bachelor’s degree or equivalent experience in communications, marketing, digital, business, or health/science fields.
• 4–6 years of relevant experience in communications, marketing or social media.
• Experience across organic and paid social media platforms.
• Strong copywriting and reporting skills.

Responsibilities

• Serve as day-to-day social contact for clients and account teams.
• Develop organic and paid social strategies and content calendars.
• Set up, monitor and optimise paid campaigns across LinkedIn and Meta.
• Manage social publishing and community management with client processes.
• Analyse campaign performance and translate results into insights.
• Ensure compliance with healthcare regulations and client guidelines.

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

As a Social Media Manager, you will serve as a day-to-day social contact for clients and account teams, with oversight from a Director or above on the Social Media team. You will collaborate with account teams across client projects and deliverables, understanding how organic and paid social media approaches and influencer programming support clients' overarching objectives and strategies.

You will be responsible for leading the development of project briefs, social content and copy for a variety of projects, including corporate social, influencer and paid social campaigns. You will work closely with creative teams, manage online communities, and execute and monitor paid social campaigns.

As a Social Media Manager, you will continue to develop your problem-solving and strategic skills, becoming a clear and consistent communicator both internally and externally. At this level, you will begin to develop social strategies, set project timelines, proactively provide guidance and direction on projects, and contribute to new business opportunities. You will take ownership of multiple projects and confidently communicate recommendations, insights and campaign performance to account teams and clients alike. #LI-GK

This is a hybrid role requiring travel to our London office.

Key Responsibilities

Client Partnership

• Serve as a day-to-day social media contact across multiple client accounts, building strong relationships and developing a deep understanding of clients' businesses, objectives and target audiences.
• Collaborate with senior social media colleagues and account teams to develop organic and paid social strategies, including channel, content and audience planning.
• Manage assigned projects and workstreams with minimal oversight, proactively communicating progress, priorities and recommendations to clients and internal teams.
• Confidently communicate social strategies, creative concepts, campaign performance and insights to clients.

Organic & Paid Social Media

• Develop engaging social content and copy, tailoring content for audiences across platforms including LinkedIn, Meta, TikTok, Reddit and YouTube.
• Contribute to organic and paid social strategies and lead the development of content calendars, community management guidance and other social materials.
• Set up, launch, monitor and optimise paid social campaigns, particularly across LinkedIn and Meta, ensuring campaigns are accurately executed and opportunities to improve performance are identified.
• Manage social publishing and community management in line with client processes, escalating potential issues where appropriate.
• Analyse campaign performance and create reports that translate results into clear learnings and recommendations.
• Ensure organic, paid and influencer activity complies with relevant healthcare regulations, client requirements and platform best practices.

Business Development, Leadership & Teamwork

• Contribute ideas and research to new business opportunities and support the continued development of the agency’s social media capabilities.
• Stay up to date with social media trends, platform developments and best practices, sharing knowledge with colleagues and clients.
• Work collaboratively across social, account and creative teams, adapting to different client and project needs.
• Support and mentor junior colleagues, providing guidance and direction on projects where appropriate.

Effective Communication

• Produce accurate, high-quality written work, including social copy, recommendations, reports and client-facing materials.
• Develop a strong understanding of the healthcare and pharmaceutical compliance environment, working within client SOPs and relevant guidelines.
• Communicate clearly and proactively, effectively managing multiple projects, priorities and deadlines.
• Build strong relationships across the agency and confidently contribute to internal and external meetings.

Qualifications

• Bachelor’s degree, preferably in communications, marketing, digital, business or a health/science-related field, or equivalent experience.
• 4-6 years' relevant experience in communications, marketing, advocacy, digital or social media.
• Demonstrated experience working across social platforms and delivering programmes supporting corporate, branded and unbranded healthcare or lifestyle initiatives.
• Strong hands-on experience across organic and paid social media, including developing and executing social campaigns.
• Direct experience working across platforms such as Facebook, Instagram, LinkedIn, TikTok, Reddit and YouTube, with a strong understanding of platform best practices.
• Experience setting up, launching, monitoring and optimising paid social campaigns, particularly across LinkedIn and Meta.
• Strong copywriting skills, with the ability to adapt content and messaging for different audiences, platforms and campaign objectives.
• Experience using social media performance data to develop insights, reports and actionable recommendations.
• Understanding of community management and experience managing or supporting online communities.
• Healthcare/pharmaceutical communications experience and an understanding of working within a regulated environment would be advantageous.
• Strong organisational, project and time management skills, with the ability to balance multiple priorities.
• Excellent internal and external communication skills, with a collaborative approach to working across teams and supporting junior colleagues.
• Dynamic Working
• Personal Development fund
• Cycle to work scheme
• Pension contribution
• Various health and wellbeing benefits available
• Online training platform/programs
• Discretionary bonus scheme
• Community action focussed programs

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.