On Trade Sales Director

Eaton SAKS International Group; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A dynamic On-trade Sales Director is sought by a leading premium coffee company with a global vision. This pivotal London-based role will drive commercial expansion across upscale hotels and restaurants, define strategic brand initiatives, and manage key account relationships to enhance market presence in the UK and Europe.

Qualifications

• Decade of senior-level experience in commercial leadership.
• Proven history of scaling premium brands in the UK or Europe.
• Strong proficiency in managing distributors.

Responsibilities

• Architect and implement a commercial expansion roadmap.
• Reinforce and refine go-to-market strategy.
• Establish intelligent pricing and promotional planning.

Skills

Commercial leadership

Trade marketing

Route-to-market strategy

Education

Bachelor's degree in Business, Marketing, or Hospitality

MBA

Job description

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Direct message the job poster from Eaton SAKS International Group

Chief of Staff at Eaton SAKS International Group

An acclaimed premium coffee company with European roots and a bold global vision is searching for a dynamic On-trade Sales Director to expand its footprint across the hospitality and out-of-home landscape. Based in London, this pivotal role will define how coffee is savored in some of the UK and Europe’s most refined venues.

What You’ll Do

• Architect and implement a commercial expansion roadmap targeting upscale hotels, restaurants, boutique cafés, artisan bakeries, and executive workspaces in the UK and selected European cities.
• Reinforce and refine our go-to-market strategy through elite distributor collaborations and direct key account acquisition, amplifying brand presence in premium, high-experience locations.
• Work closely with brand, operations, and logistics teams to craft seamless, premium touchpoints that embody the essence of curated coffee excellence.
• Establish intelligent pricing, promo planning, and range strategies to drive growth without compromising our premium edge.
• Leverage category data, customer insights, and emerging consumption trends to evolve channel segmentation and product deployment.
• Act as a strategic bridge between the London market and global leadership to adapt international initiatives with local flair and operational precision.

What You Bring

• A decade or more of senior-level experience in commercial leadership, trade marketing, or route-to-market strategy within the beverage, specialty coffee, or luxury food domain.
• A proven history of scaling premium brands in the UK or broader European region, ideally with knowledge of hospitality or foodservice sectors.
• Strong proficiency in managing distributors and cultivating long-term high-value partnerships.
• A balance of strategic foresight and operational tenacity, with a deep respect for artisanal quality and brand integrity.
• Fluent in English; other European languages (especially French, German, or Italian) are highly desirable.
• Bachelor’s degree in Business, Marketing, or Hospitality; postgraduate credentials such as an MBA are advantageous.

Step into a leadership role with a company redefining how premium coffee is crafted, shared, and celebrated. From our London base, you’ll drive a brand built on passion, precision, and people—curating unforgettable coffee moments across Europe’s most prestigious spaces.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Marketing, and Business Development

• Industries

  Food and Beverage Manufacturing

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