On Trade Sales & Brand Ambassador

Freixenet Copestick Limited; Haywards Heath; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Generous performance-related bonus

Enhanced pension contributions

Staff discounts

Private health cover

25 days annual leave + birthday day

Enhanced parental leave

Employee Assistance Programme

Income protection and life assurance

EV salary sacrifice scheme

Job summary

Bolney Wine Estate in the UK is seeking an On-Trade Sales & Brand Ambassador to grow Bolney's presence in premium hotels, restaurants and bars. You will educate on the estate's heritage and English wines, build relationships with sommeliers and buyers, and deliver brand experiences that drive commercial growth.

You will host tastings, dinners and staff trainings, identify opportunities for new listings, and collaborate with the estate and wider Freixenet Copestick teams to strengthen Bolney's

Qualifications

• Experience in sales, business development or account management in wine or premium hospitality.
• Understanding of UK premium hospitality and on-trade market to win new business.
• Strong commercial awareness including pricing, margins and profitability.
• Excellent communication, presentation and negotiation skills.
• Wine education background or enthusiasm; WSET 3+ would be an advantage.

Responsibilities

• Identify and secure new customers across premium hotels, restaurants, bars and hospitality venues.
• Develop relationships with sommeliers, F&B directors, GMs and buyers to grow distribution.
• Share Bolney's heritage and winemaking story to educate customers.
• Host tastings, dinners, visits and staff training to educate and inspire.

Skills

Sales & business development

Account management

CRM experience

Wine knowledge

Negotiation

Job description

We're hiring an On-Trade Sales & Brand Ambassador to join the team at Bolney Wine Estate! This is a unique opportunity to combine your passion for wine with the excitement of building a premium English wine brand. You'll play a key role in growing Bolney's presence across premium hotels, restaurants and bars, developing new business and helping shape how the brand is experienced across the UK hospitality market.

More than a traditional sales role, this is an opportunity to bring Bolney's wines, heritage and winemaking story to life. Working closely with the General Manager and wider Freixenet Copestick teams, you'll build influential customer relationships, deliver wine education and create memorable brand experiences that inspire customers and drive commercial growth.

What you'll be doing:

• Identify, approach and secure new customers across premium hotels, restaurants, bars and hospitality venues, building a strong pipeline of opportunities and converting these into profitable, long-term business
• Develop lasting relationships with sommeliers, food and beverage directors, general managers, owners and purchasing teams, growing existing accounts and increasing distribution
• Bring the Bolney brand to life by sharing the estate's heritage, wines and winemaking story, helping customers understand what makes English wine distinctive
• Host trade tastings, wine dinners, customer visits and staff training, using your wine knowledge to educate, engage and inspire
• Identify opportunities for new listings, by-the-glass placements, seasonal promotions and wine programmes that showcase our range and drive sales
• Work with the General Manager, Marketing and wider commercial teams to develop brand activations and strengthen Bolney's position in the premium wine market
• Contribute to shaping the future of the Bolney brand by sharing customer feedback, market insights and ideas that support its growth and development
• Manage pricing, customer profitability and commercial agreements, ensuring sustainable sales growth and delivery against agreed margins
• Build relationships with approved wholesalers and distribution partners to extend our reach and ensure customers can access our wines
• Manage your territory, maintaining accurate CRM records, forecasting performance and delivering against agreed sales targets
• Collaborate with colleagues across the estate, winery, vineyard and wider business to create a joined-up customer experience
• Support other areas of the estate, including the winery, vineyard, shop or tours, where appropriate to business needs

What we're looking for:

• Experience in sales, business development or account management, ideally within wine, drinks or premium hospitality
• An understanding of the UK premium hospitality and on-trade market, with the ability to win new business and develop profitable customer relationships
• Strong commercial awareness, including pricing, negotiation, margins and account profitability
• Excellent communication, presentation and negotiation skills, with the confidence to engage and influence customers at all levels
• Highly organised, proactive and results-driven, with the ability to manage your territory, pipeline and sales targets
• Experience using CRM systems to manage customer relationships and sales opportunities
• A genuine passion for wine, with a wine education background or enthusiasm for developing your expertise; WSET Level 3 or above would be an advantage
• Confidence representing a premium wine estate and bringing its story, products and values to life
• An entrepreneurial and curious approach, with an interest in helping shape a brand rather than simply selling a product
• A collaborative approach, with the ability to build relationships across the hospitality industry and the wider business
• A full UK driving licence and flexibility to travel, including occasional evenings and weekends

What we offer:

• Generous performance-related bonus
• Enhanced pension contributions
• Generous staff discounts across our portfolio
• Private health cover
• 25 days annual leave + birthday day off, with the option to buy and sell annual leave
• Enhanced parental leave
• Employee Assistance Programme
• Income protection and life assurance
• EV salary sacrifice scheme

We welcome applications from candidates who do not meet 100% of the requirements.