On-Trade Marketing Specialist - PART TIME

Signature Brew; Greater London; Hybrid; GBP 17,000 - 20,000; Part time

Benefits offered by this job

London Living Wage Employer

Progressive staff benefits programme

Job summary

Signature Brew in London is seeking a proactive Brand Marketing Assistant to bring the Signature Brew brand to life across our network of venues, pubs and events.

You will bridge sales and marketing, develop POS solutions, manage supplier relationships, and drive brand activations at trade events and festivals while monitoring ROI and staying on-brand.

Strong CRM, analytics and social media skills are essential, with experience in Mailerlite/Mailchimp and Google Analytics helping shape campaigns.

Qualifications

• Experience in either sales or marketing.
• Proactive and capable of taking initiative in varied situations.
• Outgoing personality and team player.
• CRM savvy and data-driven decision making.
• Strong written and verbal communication skills.

Responsibilities

• Be a true ambassador for the brand and control how Signature Brew shows up in the on-trade.
• Conduit between sales and marketing to achieve KPIs.
• Research and develop POS solutions for the sales team and customers.
• Manage supplier relationships and stock levels of the POS suite.
• Host brand activations in trade and develop disruptive ideas.
• Assist in selecting items from the Trade Marketing catalogue to deliver ROI.
• Attend meetings and share insights from market data and trades.
• Drive innovation across trade marketing activities.

Skills

Brand marketing

CRM management

Analytics

Project management

Stakeholder management

Social media management

Education

Marketing qualification

Tools

Mailerlite

Mailchimp

Google Analytics

Meta Suite

Google Workspace

Adobe Creative Suite

Job description

At Signature Brew, we believe nothing matters more than time shared, experiencing amazing music in great company, with a beer to match. Our obsession with quality has made us London’s largest independent brewery and one of the country’s fastest-growing beer brands.

After more than 15 years brewing alongside musicians, we’ve become the authentic connection between seeing your favourite artist onstage and the beer in your glass.

We value creative, hardworking people who bring positive energy, think on their feet and strive for the best results. We take an unconventional approach to marketing, empower our team to tackle challenges head‑on, celebrate diversity and treat one another with honesty and respect.

THE GIG

• Reporting to the Brand Marketing Manager and working between the marketing & sales teams you will be responsible for bringing the Signature Brew brand to life within our amazing network of music venues, pubs and national groups as well as in our own venues.

WHAT YOU WILL BE DOING

• Be a true ambassador for the brand and control how Signature Brew shows up in the on-trade
• Be a conduit between the sales and marketing teams and assist them in achieving KPIs based on the marketing strategy
• Research and develop platinum grade POS solutions based on the needs of our sales team and customers
• Manage relationships with suppliers and maintain stock levels of our full POS suite
• Host brand activations in the trade and develop new disruptive activation ideas that speak to our target consumer
• Be critical of our ROS in the trade, and assist the sales team in selecting appropriate items/activations from the Trade Marketing catalogue that deliver true ROI.
• Attend Sales & Marketing meetings and contribute insights based on market data and your own anecdotal findings in the trade
• Be curious of competitor activity in the trade and drive our own innovation across all trade marketing activity
• Assist the Brand Manager in delivering industry leading brand activation at trade events, beer festivals and music festivals
• Ensure all sales brand content is up to date, accurate and conduct audits in the on-trade to ensure key accounts stay on-brand
• Develop strong relationships with key customers, providing them with tailored support as they require
• Develop key brand touch points within our own venues
• Send out weekly Trade Marketing newsletters to our customers and prospects via our CRM system, as well as ad-hoc targeted trade mailers to national groups to drive sales uplift

STUFF THAT SETS YOU APART

• A professional marketing qualification is great (but not essential)
• Previous experience in either sales or marketing
• Ability to be proactive and take initiative in a variety of situations
• Outgoing personality and ability to work well in a team setting
• Super-savvy in CRM systems, in particular Mailerlite, Mailchimp or similar
• Ability to use Google Software Suite and Adobe Creative Suite
• Knowledge of consumer analysis tools such as Google Analytics & Meta
• Awesome verbal, written and group communication skills with the ability to manage multiple stakeholders
• Ability to be a strategic thinker and demonstrate strong analytical skills
• Excellent time management and organisational skills
• Knowledge of Social Media platforms and competency in Meta Suite, Instagram and TikTok is great (but not essential)

You may have experience in the following roles:

• Brand Ambassador
• Marketing Executive
• Marketing Assistant
• Brand Development Manager
• Account Manager

WHO ARE YOU

• Excellent communication (written and verbal).
• Proactive and highly organised, with the ability to project manage various tasks to tight deadlines.
• Able to build effective relationships at all levels
• A passion for music, great beer and having the best times.
• Comfortable in The Backstage environment as well as in the Green Room.
• Keenness to learn new skills
• Flexible - there will be a requirement to work outside of office hours on occasion.

SALARY - £17k-£20k, depending on experience

HOURS - Part-time (24 hours per week), flexible hours, with the opportunity to progress to a full-time role.

LOCATION - London, part office based, part field based

Signature Brew is a London Living Wage Employer.

Progressive staff benefits programme in place, available to view on request.