Regional Sales Manager - London

BrewDog PLC; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Pension uplift up to 10%

4-week sabbatical every 5 years

Staff discount 50%

Additional holiday days

Healthcare

Life assurance

Employee assistance programmes

Job summary

BrewDog PLC in the United Kingdom is seeking a field-based sales professional to manage on-trade IFT and L&T accounts across the allocated area, building strong business relationships and delivering profitable volume / new distribution as per KPIs, budget and BrewDog plan.

The role emphasizes growth of distributor networks, collaboration with RTM partners, and regular reporting while promoting BrewDog brands in the on-trade environment.

Qualifications

• No specific qualifications are required, but strong numerical reasoning and language skills are essential.
• Financial literacy and business acumen are highly desirable.

Responsibilities

• Grow on-trade distribution by identifying new business opportunities and expanding accounts.
• Develop existing stockists and listings.
• Identify and manage key operator accounts with national promotions support.
• Build and maintain strong relationships with operators and RTM partners.
• Create and implement strategic marketing plans to raise BrewDog brand presence in the on-trade.
• Ensure product quality consistency across accounts via regular assessments and training.
• Provide regular performance reports and updates to the line manager.

Skills

Numerical reasoning

Language proficiency

Financial literacy

Business acumen

Time management

Organisational skills

Negotiation

Communication

Sales process

Job description

About Us

PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously. 4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want. STAFF DISCOUNT | 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars. Crew also get discount on takeaway beer – perfect for taking the bar home. ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up. AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month! We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

Job Purpose

Management of all aspects of the on-trade IFT and L&T accounts within the allocated area and maximising their potential by building strong business relationships and delivering profitable volume / new distribution as per key KPIs, budget and BrewDog business plan objectives.

Key Result Area / Principal Duties & Responsibilities

Growth of Brewdog product distribution in the on-trade by identifying new business opportunities and gaining new accounts. Development of the existing stockists by supporting and expanding their listings.

Identification and management of key multiple operator accounts in collaboration with BDM and assistance with key national accounts promotions and management, ensuring strong business relationship development and supporting success of future tenders.

Promotion of healthy long-lasting partnerships with RTM. Establishment and maintenance of regular communication with network of key operators and other valuable contacts.

Development and implementation of strategic marketing plans to support Brewdog brands presence and perception in the on-trade. Ensuring Brewdog product quality consistency across all accounts through regular assessments and staff training.

Delivery of timely, successful resolutions of any reasonable IFT and L&T accounts related inquiries. Performance of regular account audits, contract review and management. Maintenance of accurate client records.

Continuous assessment of the allocated area to ensure detailed knowledge of its on-premise universe, regional specifics and industry related developments.

Effective management of tools and resources available (including, but not limited to, CRM system, investments and initiatives, brand activations and POS). Provision of regular reports on performance as well as KPI and other role related reviews as requested by the line manager.

Key Relationships - Internal & External

Internal

UK Sales Team

Finance Team

Customer Marketing

External

Key Customers / Decision Makers of Key Accounts

RTM Partners

Technical Services (Three Nations)

POS Suppliers (Amber Prints, Paragon)

Oak & Still

Health & Safety

Ensure that Health & Safety guidelines and fire regulations are strictly adhered to at all times.

Comply with safe working practices as defined by BrewDog.

Complete online or face to face training as and when required.

Take reasonable care for your own health & safety and that of others who may be affected by acts or omissions at work.

Report any accidents, incidents or near misses as soon as reasonably practicable.

General

Be aware of and adhere to BrewDog policies and the Workplace Code at all times.

Take part in crew reviews throughout the year.

Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants. colleagues and contractors.

Attend training courses and complete online training modules as required to meet the requirements of the role.

Take responsibility for own personal development, seeking out opportunities to learn new skills.

Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business.

Always apply the BrewDog Charter and behaviours to every aspect of the role.

Protect and enhance the interests and reputation of BrewDog internally and externally.

About You

Qualifications & Specific Training

No specific qualifications are necessary, however adequate numerical reasoning and language proficiency are a must. Financial literacy and business acumen are highly desirable.

Experience

Experience in a similar sales position (FMCG / customer focused industry) or senior hospitality role is preferred.

Knowledge

Familiarity with BrewDog brand (and it's competitors) as well as understanding of craft / beer / alcohol categories from the product, market and customer points of view.

Comprehensive knowledge of the allocated area. Understanding of the business drivers and other characteristics specific to the particular geographic territory.

Skills

Time management.

Organisational skills.

Ability to plan (and execute according to the plan) effectively.

Clear communication and confident negotiation skills.

Demonstrable ability to listen, communicate, present and influence key stakeholders.

Proven ability to identify an opportunity and drive sales process (from planning to closing)

Personal Attributes

Communication & engagement.

Trustworthy.

Enthusiasm for hospitality industry and beer category.

Strong work ethic.

Ambition and motivation to drive results.

Resilience. Flexibility and ability to adapt to constantly changing circumstances. Multitasking and prioritising.

Performance under own supervision. Ability to assess the circumstances and to make decisions with confidence and accepted responsibility.

Additional Requirements

Clean driving licence and personal vehicle available to be used for work.

Ability to travel 80% of the time.

Availability to work evenings & weekends attending events or meetings as well as occasional stays away from home.