Omnichannel Marketing Manager - Retail & Ecommerce

OpenSourced - Search & Selection; South Yorkshire; On-site; GBP 45,000 - 55,000; Full time

Job summary

OpenSourced - Search & Selection is recruiting an experienced Marketing Manager for a multi-site consumer retail business. Based at the head office in Rotherham, the role combines brand, retail and omnichannel marketing across stores and ecommerce.

You will own the marketing strategy, drive customer acquisition and retention, and align online and offline activity. A hands-on leader with 5+ years in B2C marketing, strong SEO, CRM and budget management will thrive.

Qualifications

• Around 5+ years’ experience at Marketing Manager, Senior Marketing Manager or comparable level.
• Strong experience in B2C consumer marketing.
• Experience in a multi-site retail business with physical stores as part of the customer journey.
• Experience connecting physical retail and ecommerce as part of an omnichannel strategy.
• Strong brand marketing across multiple locations and channels.
• Good knowledge of SEO, social media, email marketing and CRM.
• Experience developing CRM, retention, loyalty or repeat-purchase activity.
• Full UK driving licence and willingness to visit locations across the estate.

Responsibilities

• Developing the overall marketing strategy and campaign calendar across physical retail and ecommerce.
• Translating commercial objectives into clear, measurable marketing plans.
• Developing strategies to increase in-store footfall, store sales and online conversion.
• Creating localised marketing campaigns across a multi-site retail estate.
• Working with operational and store teams to understand customers, locations and opportunities.
• Connecting online and offline activity, including local promotions and omnichannel initiatives.
• Developing a consistent brand identity, tone of voice and customer experience.
• Overseeing content across website, email, social media and in-store materials.
• Working with ecommerce on SEO, social, email, CRM and onsite merchandising.
• Developing CRM, retention and loyalty activity to increase repeat business.
• Using data to identify growth opportunities and reporting results to leadership.
• Managing the marketing budget with a focus on commercial return.

Skills

Marketing strategy

Omnichannel marketing

B2C marketing

Brand management

SEO

Social media

Email marketing

CRM

Analytics

Budget management

Leadership

Job description

OpenSourced - Search & Selection is recruiting an experienced Marketing Manager for a multi-site consumer retail business. Based at the head office in Rotherham, the role combines brand, retail and omnichannel marketing across stores and ecommerce.

You will own the marketing strategy, drive customer acquisition and retention, and align online and offline activity. A hands-on leader with 5+ years in B2C marketing, strong SEO, CRM and budget management will thrive.