Omnichannel Brand Activation Lead

Laboratoires Pierre Fabre; Reading; On-site; GBP 45,000 - 65,000; Full time

Job summary

Laboratoires Pierre Fabre UK is seeking a Brand Activation Manager to drive omnichannel activations and manage brand image across B2C and B2B channels in the UK market. You will design campaigns, coordinate with media partners and internal teams to grow brand awareness and sales.

Based in Reading, this full-time role requires strong marketing experience in beauty or dermocosmetics, English fluency, and collaboration with cross-functional teams to deliver cohesive 360º campaigns and robust ROI.

Qualifications

• Minimum 3 years in brand, product, or trade marketing roles in beauty.
• University degree in Marketing or Business Administration; Masters is a plus.
• Fluent English; French is an advantage; proficiency with office/digital tools.

Responsibilities

• Define local brand strategy and plan omnichannel activations.
• Prepare budgets and monitor market share, sales, and advertising spend.
• Develop B2C media strategy and coordinate with media agencies.
• Deliver B2B activation materials to sales and medical teams.
• Coordinate with Retail/HCP activation managers for 360 campaigns.
• Monitor performance and adjust strategy based on market insights.

Skills

English language proficiency

Budget management

ROI analysis

Media management

Education

Marketing degree

Business Administration degree

Masters degree

Tools

Market analysis tools

Social media management platforms

Job description

Laboratoires Pierre Fabre UK is seeking a Brand Activation Manager to drive omnichannel activations and manage brand image across B2C and B2B channels in the UK market. You will design campaigns, coordinate with media partners and internal teams to grow brand awareness and sales.

Based in Reading, this full-time role requires strong marketing experience in beauty or dermocosmetics, English fluency, and collaboration with cross-functional teams to deliver cohesive 360º campaigns and robust ROI.