Omnichannel Activation Leader — Paid Media Strategy

Havas Group; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Equal opportunity employer

Career development opportunities

Job summary

Ledger Bennett, a global B2B marketing agency within Havas, seeks a Head of Omnichannel Activation to lead the paid media activation function across search, social, programmatic and ABM. You will establish best practices, ensure executional excellence, and drive efficient delivery.

You will lead a multi-disciplinary activation team, partner with media strategy, analytics and client leadership, and help shape the agency’s activation offering for global clients.

Qualifications

• 10+ years leading paid media activation across multiple digital channels.
• Deep expertise in performance marketing and brand media activation.
• Proven ability to develop omnichannel media strategies across search, social, programmatic, ABM, content syndication, video, CTV, audio, and emerging channels.
• Strong technical understanding of campaign implementation, tracking, tagging, attribution, measurement.
• Experience leading and developing high-performing activation teams.
• Proven ability to improve processes, establish best practices, and scale delivery.

Responsibilities

• Lead the agency’s activation function across paid search, paid social, programmatic, ABM, content syndication, CTV, digital audio, DOOH, and emerging media channels.
• Establish and evolve activation governance, quality standards, and operational processes.
• Ensure consistent executional excellence across planning, trafficking, optimization, measurement, and reporting.
• Develop scalable ways of working to improve efficiency, quality, profitability, and delivery.
• Translate objectives into integrated omnichannel strategies balancing brand and performance.
• Provide strategic oversight of architecture, audience strategy, bidding, budgeting, testing and optimization.
• Review media recommendations, investment strategies, measurement plans, and activations.
• Lead a team across geographies and collaborate with clients and analytics.
• Support growth through new business pitches and partnerships.

Skills

Omnichannel activation

Paid media activation

Team leadership

Full-funnel planning

Campaign measurement

Stakeholder management

Budget management

Tools

Google Ads

Microsoft Ads

LinkedIn

Meta

Reddit

StackAdapt

6sense

ZoomInfo

GA4

GTM

Looker Studio

Job description

Ledger Bennett, a global B2B marketing agency within Havas, seeks a Head of Omnichannel Activation to lead the paid media activation function across search, social, programmatic and ABM. You will establish best practices, ensure executional excellence, and drive efficient delivery.

You will lead a multi-disciplinary activation team, partner with media strategy, analytics and client leadership, and help shape the agency’s activation offering for global clients.