Campaign Activation Lead — Hybrid (UK)

WPP Media; Greater London; Hybrid; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision insurance

Dental insurance

Generous paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking an Activation Manager to lead the lifecycle of campaign activation for a portfolio of clients. You will collaborate with the Activation Associate Director and a dedicated team of onshore and offshore activation specialists to meet client expectations and business objectives.

You will drive testing strategies, forecast campaigns, and provide strategic responses to briefs while ensuring operational excellence and cross-functional collaboration within a hybrid work setup.

Qualifications

• Experience in Advertising Operations, Programmatic Trading, or Campaign Management.
• Familiarity with multiple DSPs; exposure to SSPs is advantageous: The Trade Desk, DV360, ADSP, Perion.
• Deep understanding of online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.

Responsibilities

• Oversees the full lifecycle of campaign management for a portfolio of clients.
• Acts as the final approval point for all campaigns launched by their team.
• Drives the testing strategy for their team's campaigns.
• Forecasting and strategic responses to client briefs.
• Assist monetisation strategies for their team's campaigns.
• Collaborates with Solutions Planning to meet agency KPIs.
• Acts as primary activation contact for Solutions Development teams.
• Communicates campaign insights to commercial teams.

Skills

Campaign management

Time management

Communication

Data-driven

Initiative

Excel

Tools

The Trade Desk

DV360

ADSP

Perion

Job description

WPP Media is seeking an Activation Manager to lead the lifecycle of campaign activation for a portfolio of clients. You will collaborate with the Activation Associate Director and a dedicated team of onshore and offshore activation specialists to meet client expectations and business objectives.

You will drive testing strategies, forecast campaigns, and provide strategic responses to briefs while ensuring operational excellence and cross-functional collaboration within a hybrid work setup.