Omnichannel Activation Director

Ledger Bennett; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Ledger Bennett, a global B2B marketing agency within Havas, is seeking an experienced omnichannel activation leader to oversee its media buying function and drive excellence across paid channels.

The role requires deep hands-on activation knowledge, strategic leadership, and the ability to translate business objectives into sophisticated activation strategies while guiding a team of activation specialists and collaborating with media strategy, analytics, and client leadership.

Qualifications

• 10+ years of experience leading paid media activation across multiple digital channels.
• Proven track record in omnichannel strategies spanning search, social, programmatic, ABM, content syndication, video, CTV and more.
• Strong technical understanding of campaign implementation, tagging, attribution, and measurement.

Responsibilities

• Lead activation function across paid search, paid social, programmatic, ABM, content syndication, CTV, digital audio and emerging media.
• Establish activation governance, quality standards, and executional processes.
• Provide strategic oversight of campaign architecture, audience strategy, bidding, budget allocation, testing roadmaps, and optimization frameworks.
• Lead and develop a high-performing activation team across geographies.

Skills

Omnichannel activation

Paid media

Team leadership

Strategy development

Client leadership

Tools

Google Ads

Microsoft Ads

LinkedIn

Meta

StackAdapt

GA4

Google Tag Manager

Looker Studio

Job description

Ledger Bennett, a global B2B marketing agency within Havas, is seeking an experienced omnichannel activation leader to oversee its media buying function and drive excellence across paid channels.

The role requires deep hands-on activation knowledge, strategic leadership, and the ability to translate business objectives into sophisticated activation strategies while guiding a team of activation specialists and collaborating with media strategy, analytics, and client leadership.