Senior Paid Search Lead — Europe Campaigns & Optimization

OMPHDIUK PHD International; United Kingdom; On-site; GBP 50,000 - 80,000; Full time

Job summary

Omnicom Group is seeking an experienced Paid Search Manager to join our central Digital Activation team, overseeing paid search campaigns across multiple European markets and coordinating with clients, markets and internal teams.

You'll own campaign delivery, drive data-led optimization, and provide actionable insights through regular performance reporting while ensuring delivery against SLAs and timelines.

Qualifications

• 4+ years of paid search / biddable activation experience.
• Strong hands-on campaign build, QA and optimisation skills.
• Experience delivering performance-focused campaigns with ROAS awareness.
• Experience managing delivery across multiple markets simultaneously.

Responsibilities

• Own the delivery of paid search campaigns across multiple European markets.
• Translate strategy into effective paid search activation plans.
• Manage day-to-day client contact and coordinate delivery across markets and internal teams.
• Oversee campaign build, QA and ongoing optimisation across platforms.
• Ensure campaigns meet SLAs, objectives and timelines.
• Monitor performance against ROAS, cost of sale and incremental revenue.
• Identify opportunities to improve campaign performance and efficiency.
• Develop regular performance reporting with actionable recommendations.
• Oversee the core buying team to ensure high-quality execution.
• Collaborate with Audience Insights, Data, Analytics & Reporting and Media Operations.
• Support test-and-learn activity and explore new approaches and technologies.

Skills

Paid search

ROAS analysis

Campaign optimisation

Multi-market delivery

Excel

Tools

Google Ads

Microsoft Advertising

Job description

Omnicom Group is seeking an experienced Paid Search Manager to join our central Digital Activation team, overseeing paid search campaigns across multiple European markets and coordinating with clients, markets and internal teams.

You'll own campaign delivery, drive data-led optimization, and provide actionable insights through regular performance reporting while ensuring delivery against SLAs and timelines.