Northern Europe Social & Creator Lead

PepsiCo Inc.; Camden Town; In loco; GBP 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

SodaStream, part of PepsiCo, is building a Northern Europe marketing organisation to own and execute organic social, creator and community activity across the region.

You will lead end-to-end management of SodaStream’s organic social presence, drive creator-led content, and support paid social campaigns across Northern Europe Markets, translating cultural moments into engaging social experiences.

Competenze

• 4+ years’ experience in social, influencer or content roles.
• Native-level English proficiency required; additional Nordic, Dutch and/or French language skills are advantageous.
• Strong understanding of TikTok, Instagram, Meta and platform behaviour.
• Experience creating, editing or managing social-first content.
• Experience working with creators, influencers and/or agencies.
• Strong understanding of community management and engagement strategies.
• Ability to manage multiple projects in a fast-paced environment.
• Experience working across multiple markets or languages is a plus.
• Passion for social media, content and digital culture.
• Experience with TikTok Shop, affiliate platforms or creator tools beneficial.

Mansioni

• Own end-to-end management of organic social channels across Northern Europe (e.g. Instagram, TikTok, Meta).
• Develop channel-level social strategies, content calendars and platform plans, aligned to campaigns, launches and cultural moments.
• Lead social content from ideation and briefing through to publishing, reporting and optimisation.
• Create and edit social-first content where required, ensuring strong platform relevance and engagement.
• Build and nurture an engaged community and top-fan ecosystem, driving advocacy and word‑of‑mouth.
• Manage day-to-day community engagement, responding to trends, comments and conversations.
• Own day-to-day creator gifting, seeding and relationship management across Northern Europe markets.
• Brief and coordinate creators to deliver high-quality CGC for organic and paid media use.
• Coordinate creator content delivery across agencies and partners, ensuring timely execution.
• Support the Advocacy Lead on paid influencer campaigns and creator partnerships where required.
• Partner with Brand Leads and Advocacy Lead to identify strong social-first and creator-led content opportunities for paid social campaigns.
• Adapt and localise creator content across markets, working with Brand Leads on translations where needed.
• Execute TikTok Shop activity, including creator coordination, product seeding and campaign support.
• Manage influencer affiliate programmes, including links, codes and creator coordination.
• Support execution of creator commerce initiatives across Northern Europe markets.
• Coordinate with internal teams to ensure product availability and campaign readiness.
• Track and report on social, creator, TikTok Shop and affiliate performance, identifying optimisation opportunities.
• Support delivery of broader advocacy activity across campaigns and always-on initiatives.

Conoscenze

Social media

Influencer marketing

Content creation

Community management

Project management

English proficiency

Strumenti

TikTok

Instagram

Meta (Facebook)

Descrizione del lavoro

SodaStream, part of PepsiCo, is building a Northern Europe marketing organisation to own and execute organic social, creator and community activity across the region.

You will lead end-to-end management of SodaStream’s organic social presence, drive creator-led content, and support paid social campaigns across Northern Europe Markets, translating cultural moments into engaging social experiences.