Northern Europe Amazon & eRetail Marketing Lead

PepsiCo Inc.; Greater London; On-site; GBP 80,000 - 110,000; Full time

Job summary

PepsiCo Inc. is building a Northern Europe marketing organisation and seeks an Amazon & eRetail Marketing Lead to own marketplace media and activation across the region.

You will work with Global Amazon media teams and local Brand Leads to translate brand direction into high-performing on-platform execution. Reporting into Growth Lead Northern Europe, you will drive visibility and conversion, align campaigns with market needs, and influence budget priorities while collaborating across

Qualifications

• 5+ years in brand/growth or performance marketing, with eCommerce activation.
• Experience in Amazon media and marketplace ecosystems across Northern Europe.
• Native/advanced English; additional Nordic, Dutch or French languages are a plus.

Responsibilities

• Own Amazon and eRetail media planning across Northern Europe markets.
• Partner with agencies to build annual and quarterly media plans aligned to priorities.
• Lead paid media and creative execution, ensuring localisation and translation needs.
• Align content and assets with Brand Leads and lifecycle teams for impact.
• Manage performance KPIs (ROAS, conversion, visibility) and insights.
• Collaborate with regional/global teams and drive test-and-learn programs.

Skills

Brand marketing

Growth marketing

Performance marketing

Amazon media

Ecommerce activation

English proficient

Cross-market

Media planning

Tools

DSP

AMS

AMC

Job description

PepsiCo Inc. is building a Northern Europe marketing organisation and seeks an Amazon & eRetail Marketing Lead to own marketplace media and activation across the region.

You will work with Global Amazon media teams and local Brand Leads to translate brand direction into high-performing on-platform execution. Reporting into Growth Lead Northern Europe, you will drive visibility and conversion, align campaigns with market needs, and influence budget priorities while collaborating across