SodaStream: Social Lead Northern Europe

PepsiCo Inc.; Camden Town; On-site; GBP 60,000 - 90,000; Full time

Job summary

SodaStream, part of PepsiCo, is building a Northern Europe marketing organisation to own and execute organic social, creator and community activity across the region.

You will lead end-to-end management of SodaStream’s organic social presence, drive creator-led content, and support paid social campaigns across Northern Europe Markets, translating cultural moments into engaging social experiences.

Qualifications

• 4+ years’ experience in social, influencer or content roles.
• Native-level English proficiency required; additional Nordic, Dutch and/or French language skills are advantageous.
• Strong understanding of TikTok, Instagram, Meta and platform behaviour.
• Experience creating, editing or managing social-first content.
• Experience working with creators, influencers and/or agencies.
• Strong understanding of community management and engagement strategies.
• Ability to manage multiple projects in a fast-paced environment.
• Experience working across multiple markets or languages is a plus.
• Passion for social media, content and digital culture.
• Experience with TikTok Shop, affiliate platforms or creator tools beneficial.

Responsibilities

• Own end-to-end management of organic social channels across Northern Europe (e.g. Instagram, TikTok, Meta).
• Develop channel-level social strategies, content calendars and platform plans, aligned to campaigns, launches and cultural moments.
• Lead social content from ideation and briefing through to publishing, reporting and optimisation.
• Create and edit social-first content where required, ensuring strong platform relevance and engagement.
• Build and nurture an engaged community and top-fan ecosystem, driving advocacy and word‑of‑mouth.
• Manage day-to-day community engagement, responding to trends, comments and conversations.
• Own day-to-day creator gifting, seeding and relationship management across Northern Europe markets.
• Brief and coordinate creators to deliver high-quality CGC for organic and paid media use.
• Coordinate creator content delivery across agencies and partners, ensuring timely execution.
• Support the Advocacy Lead on paid influencer campaigns and creator partnerships where required.
• Partner with Brand Leads and Advocacy Lead to identify strong social-first and creator-led content opportunities for paid social campaigns.
• Adapt and localise creator content across markets, working with Brand Leads on translations where needed.
• Execute TikTok Shop activity, including creator coordination, product seeding and campaign support.
• Manage influencer affiliate programmes, including links, codes and creator coordination.
• Support execution of creator commerce initiatives across Northern Europe markets.
• Coordinate with internal teams to ensure product availability and campaign readiness.
• Track and report on social, creator, TikTok Shop and affiliate performance, identifying optimisation opportunities.
• Support delivery of broader advocacy activity across campaigns and always-on initiatives.

Skills

Social media

Influencer marketing

Content creation

Community management

Project management

English proficiency

Tools

TikTok

Instagram

Meta (Facebook)

Job description

Overview

We are building a Northern Europe marketing organisation, bringing together market-facing Brand teams with centralised functional expertise across Growth, Advocacy, Media and Insights. This model enables us to deliver best-in-class execution at scale, while ensuring strong local relevance and commercial impact across our markets.Reporting into the Advocacy Lead Northern Europe, we are looking for a Social Lead to own and execute our organic social, creator and community activity across Northern Europe markets.

This is a highly hands‑on role responsible for the end‑to‑end management of SodaStream’s organic social presence across the region — from planning and ideation through to briefing, content creation, publishing, community management and reporting. You will play a key role in building an engaged community around the brand, driving advocacy, word‑of‑mouth and culturally relevant conversations across platforms. You will also support the development of creator‑led content and social‑first creative designed for use and amplification across both organic and paid media channels.

Responsibilities

Organic Social Strategy & Community Management

• Own the end-to-end management of organic social channels across Northern Europe (e.g. Instagram, TikTok, Meta)
• Develop channel-level social strategies, content calendars and platform plans, aligned to campaigns, launches and cultural moments
• Lead social content from ideation and briefing through to publishing, reporting and optimisation
• Create and edit social-first content where required, ensuring strong platform relevance and engagement
• Build and nurture an engaged community and top-fan ecosystem, driving advocacy, ratings/reviews, engagement and word‑of‑mouth
• Manage day-to-day community engagement, responding to trends, comments and conversations in a timely and on-brand way

Owned & Earned Social Media Ownership

• Own day-to-day creator gifting, seeding and relationship management across Northern Europe markets
• Brief and coordinate creators to deliver high-quality CGC for organic and paid media use
• Coordinate creator content delivery across agencies and partners, ensuring timely execution
• Support the Advocacy Lead on paid influencer campaigns and creator partnerships where required
• Partner with Brand Leads and Advocacy Lead to identify strong social-first and creator-led content opportunities for paid social campaigns
• Adapt and localise creator content across markets, working with Brand Leads on translations where needed

TikTok Shop, Affiliates & Advocacy Operations

• Execute TikTok Shop activity, including creator coordination, product seeding and campaign support
• Manage influencer affiliate programmes, including links, codes and creator coordination
• Support execution of creator commerce initiatives across Northern Europe markets
• Coordinate with internal teams to ensure product availability and campaign readiness
• Track and report on social, creator, TikTok Shop and affiliate performance, identifying optimisation opportunities
• Support delivery of broader advocacy activity across campaigns and always‑on initiatives

Qualifications

• 4+ years’ experience in social, influencer or content roles; experience within established global blue-chip businesses and/or high-growth start‑ups across FMCG, SDA or Beverage categories
• Native-level English proficiency required; additional Nordic, Dutch and/or French language skills are advantageous
• Strong understanding of TikTok, Instagram, Meta and platform behaviour
• Experience creating, editing or managing social-first content
• Experience working with creators, influencers and/or agencies
• Strong understanding of community management and engagement strategies
• Ability to manage multiple projects in a fast‑paced environment
• Experience working across multiple markets or languages is a plus
• Passion for social media, content and digital culture
• Experience with TikTok Shop, affiliate platforms or creator tools beneficial