North Europe Demand & Category Strategy Lead

PepsiCo Inc.; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

SodaStream, part of PepsiCo, seeks a Demand Acceleration Manager to lead and deliver best-in-class commercial execution in the North Europe markets. The role focuses on shaping demand strategies, elevating customer partnerships, and driving sustainable growth across brick & mortar and online channels.

You will embed data-driven decision making, customer engagement, and Perfect Store Execution standards, collaborating with Sales, Trade Marketing, and DX teams to deliver joint business plans.

Qualifications

• Proven experience in commercial strategy, demand generation, or category management.
• Strong track record in FMCG or consumer goods, ideally across multiple markets.
• Deep expertise in Perfect Store and retail execution excellence.
• Experience leveraging digital tools, data analytics, and shopper insights to drive growth.
• Strong commercial acumen.
• Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers.
• Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.

Responsibilities

• Demand acceleration & growth strategy: Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the market.
• Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them.
• Leverage analytics and data to drive precision targeting and personalized execution (Most Valuable Store, Store Clustering concepts).
• Develop Category Leadership initiatives and selling story for SodaStream across retail and digital environments to elevate customer collaboration as part of WCCE.
• Perfect store & commercial excellence: Define and implement Perfect Store (PICOS) standards across physical and digital retail environments.
• Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion.
• Drive continuous improvement through KPI’s performance tracking and field feedback loops.
• Facilitate course corrective actions and identify capabilities/performance gaps.
• Customer & channel development: Own the market category leadership agenda across all channels and co-develop insight-led selling story to the trade.
• Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners.
• Drive channel-specific strategies tailored to on-line and off-line channels.
• Cross-Functional Leadership: Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level.
• Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate.
• Lead and inspire cross-functional teams to deliver integrated commercial solutions.
• Foster a culture of agility, innovation, and data-driven decision-making

Job description

SodaStream, part of PepsiCo, seeks a Demand Acceleration Manager to lead and deliver best-in-class commercial execution in the North Europe markets. The role focuses on shaping demand strategies, elevating customer partnerships, and driving sustainable growth across brick & mortar and online channels.

You will embed data-driven decision making, customer engagement, and Perfect Store Execution standards, collaborating with Sales, Trade Marketing, and DX teams to deliver joint business plans.