North West UK Field Sales Manager NI Coverage

GWA Group; Northern Ireland; Remote; GBP 40,000 - 65,000; Full time

Job summary

GWA Group is seeking an experienced Area Sales Manager UK (North West) to drive growth across two brands, Caroma and Methven. The role is field-based with ownership of a defined territory, covering the North West and Northern Ireland, requiring regular travel including flights and overnight stays.

Home-based, with strong relationship-building across commercial teams. You will develop partnerships, identify opportunities, and deliver against ambitious sales targets while managing pricing and

Qualifications

• Experience in account, territory or field sales management.
• Track record of achieving and exceeding sales targets.
• Strong planning, forecasting and pipeline management skills.
• Proficiency in Microsoft Office suite.
• Full UK driving licence and willingness to travel across the North West & NI.

Responsibilities

• Developing and growing a portfolio of key customers while identifying new business opportunities across your territory.
• Building strong, long‑term customer relationships, becoming a trusted partner and advisor.
• Delivering sales growth through effective account planning, forecasting and commercial decision‑making.
• Using customer and market insights to identify opportunities, manage pricing and stay ahead of competitor activity.
• Presenting compelling solutions tailored to customer needs and business objectives.
• Resolving customer challenges quickly and professionally, ensuring an outstanding customer experience.
• Working closely with colleagues across sales, marketing and the wider business to deliver successful campaigns and support continued growth.
• Maintaining customer coverage across Northern Ireland through regular account visits, business development activity and relationship management to support continued growth within the region.

Skills

Account management

Territory sales

Field sales

Negotiation

Tools

Excel

PowerPoint

Outlook

Teams

Job description

GWA Group is seeking an experienced Area Sales Manager UK (North West) to drive growth across two brands, Caroma and Methven. The role is field-based with ownership of a defined territory, covering the North West and Northern Ireland, requiring regular travel including flights and overnight stays.

Home-based, with strong relationship-building across commercial teams. You will develop partnerships, identify opportunities, and deliver against ambitious sales targets while managing pricing and