Area Sales Manager (UK)

GWA Group; Northern Ireland; Remote; GBP 40,000 - 65,000; Full time

Job summary

GWA Group is seeking an experienced Area Sales Manager UK (North West) to drive growth across two brands, Caroma and Methven. The role is field-based with ownership of a defined territory, covering the North West and Northern Ireland, requiring regular travel including flights and overnight stays.

Home-based, with strong relationship-building across commercial teams. You will develop partnerships, identify opportunities, and deliver against ambitious sales targets while managing pricing and

Qualifications

• Experience in account, territory or field sales management.
• Track record of achieving and exceeding sales targets.
• Strong planning, forecasting and pipeline management skills.
• Proficiency in Microsoft Office suite.
• Full UK driving licence and willingness to travel across the North West & NI.

Responsibilities

• Developing and growing a portfolio of key customers while identifying new business opportunities across your territory.
• Building strong, long‑term customer relationships, becoming a trusted partner and advisor.
• Delivering sales growth through effective account planning, forecasting and commercial decision‑making.
• Using customer and market insights to identify opportunities, manage pricing and stay ahead of competitor activity.
• Presenting compelling solutions tailored to customer needs and business objectives.
• Resolving customer challenges quickly and professionally, ensuring an outstanding customer experience.
• Working closely with colleagues across sales, marketing and the wider business to deliver successful campaigns and support continued growth.
• Maintaining customer coverage across Northern Ireland through regular account visits, business development activity and relationship management to support continued growth within the region.

Skills

Account management

Territory sales

Field sales

Negotiation

Tools

Excel

PowerPoint

Outlook

Teams

Job description

GWA Group is a leading innovator, designer, importer and supplier of sustainable water solutions for bathrooms, kitchens and laundries across residential and commercial spaces. With our iconic brands Caroma and Methven, and operations spanning Australia, New Zealand and the UK, we’re shaping a better, more sustainable future, one solution at a time. Drive growth. Build relationships. Make an impact.

Are you a commercially minded sales professional who thrives on building strong customer relationships, identifying new business opportunities, and delivering against ambitious sales targets? We're looking for an experienced Area Sales Manager UK (North West) to join our growing team. This is a field-based role where you'll take ownership of a defined territory, managing and developing both existing and new customer accounts while driving profitable growth across two well-established brands. In addition to managing the North West territory, you will also be responsible for maintaining customer coverage across Northern Ireland. This will require regular travel to Northern Ireland, including flights and occasional overnight stays, to support customer relationships, identify growth opportunities and ensure excellent customer service. If you're self‑motivated, customer-focused and enjoy working in a fast‑paced, target-driven environment, we'd love to hear from you.

As Area Sales Manager, you'll be responsible for developing long‑term partnerships with customers across your territory, ensuring exceptional service, identifying growth opportunities and achieving agreed sales objectives. You’ll take ownership of:

• Developing and growing a portfolio of key customers while identifying new business opportunities across your territory.
• Building strong, long‑term customer relationships, becoming a trusted partner and advisor.
• Delivering sales growth through effective account planning, forecasting and commercial decision‑making.
• Using customer and market insights to identify opportunities, manage pricing and stay ahead of competitor activity.
• Presenting compelling solutions tailored to customer needs and business objectives.
• Resolving customer challenges quickly and professionally, ensuring an outstanding customer experience.
• Working closely with colleagues across sales, marketing and the wider business to deliver successful campaigns and support continued growth.
• Maintaining customer coverage across Northern Ireland through regular account visits, business development activity and relationship management to support continued growth within the region.

About You

We're looking for a confident, commercially minded sales professional who enjoys building strong customer relationships and identifying opportunities to drive growth. You'll have a proven track record in account management, territory sales or field‑based sales, with the ability to consistently deliver against targets in a competitive environment. You combine strong communication, negotiation and presentation skills with excellent commercial awareness and analytical thinking. Organised and self‑motivated, you're comfortable managing your own territory, prioritising competing demands and using sales data, forecasting and market insights to inform your decisions. Most importantly, you'll be resilient, proactive and customer‑focused, with the ability to build credibility at all levels and turn opportunities into long‑term business success. You'll also have:

• Experience in account, territory or field sales management
• A track record of achieving and exceeding sales targets
• Strong planning, forecasting and pipeline management skills
• Proficiency in Microsoft Office, including Excel, PowerPoint, Outlook and Teams
• A full UK driving licence
• The flexibility and willingness to travel regularly throughout the North West and Northern Ireland, including air travel and occasional overnight stays.

Desirable:

• Knowledge of the tap and shower market
• Technical product knowledge within a related industry

Working Arrangements

This is a territory‑based role with regular customer visits across your assigned region, so our ideal candidate will be located in the North West area. Home‑based working, overnight travel and customer visits will form part of the role. The territory also includes responsibility for customer coverage across Northern Ireland. As such, regular travel to Northern Ireland, including flights and overnight stays where required, is an essential part of the role.

Please note:

Please note: You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role. Please note that we are not accepting applications from agencies for this position.

GWA Group has a long history of innovation and dedication which goes all the way back to 1886. We are proud of our Australian and New Zealand heritage, innovative spirit, iconic market‑leading brands such as Caroma, Methven, and Clark, and importantly - our inclusive culture. At GWA, we're not just a company, we're a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer‑first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year. When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture. Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways. We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—are more than just words; they're our way of life.