North UK Capital Equipment BDM for NHS

Planet Pharma; England; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Planet Pharma is seeking a Business Development Manager – Capital Equipment to lead sales across the NHS and private healthcare sectors in the North of England, Scotland, and beyond. This home-based role focuses on growing a regional territory and driving high-value capital equipment opportunities.

You will deliver demonstrations, build business cases, manage procurement, and ensure successful implementation with strong CRM discipline.

Qualifications

• Experience selling or marketing capital equipment.
• Experience selling to or marketing NHS.
• Background in sales or marketing with customer engagement, business development or sales growth.
• Strong communication, presentation and networking skills.
• Ability to take a consultative, value-led approach to customer relationships.
• Full driving licence and ability to drive.
• Proficiency with Microsoft packages and CRM systems.

Responsibilities

• Generate and develop new leads across NHS, private and other healthcare customers.
• Deliver product demonstrations, trials and evaluations on customer sites.
• Create value-based proposals and support customer business cases.
• Manage procurement activity and close high-value, long-cycle opportunities.
• Coordinate delivery, implementation, training and post-sale support.
• Build customer relationships that support ongoing product use and related consumables.
• Identify technical support needs and work with internal teams to resolve issues.
• Develop account plans, identify cross-selling opportunities and maintain accurate CRM records.

Skills

Capital equipment sales

NHS experience

Sales/Marketing background

Communication skills

Consultative selling

Driving licence

CRM proficiency

MS Office

Education

Science/Technology degree or equivalent experience

Tools

CRM systems

Microsoft Office

Job description

Planet Pharma is seeking a Business Development Manager – Capital Equipment to lead sales across the NHS and private healthcare sectors in the North of England, Scotland, and beyond. This home-based role focuses on growing a regional territory and driving high-value capital equipment opportunities.

You will deliver demonstrations, build business cases, manage procurement, and ensure successful implementation with strong CRM discipline.