Business Development Manager – Capital Equipment

Planet Pharma; United Kingdom; Hybrid; GBP 45,000 - 80,000; Full time

Job summary

Planet Pharma is recruiting a Business Development Manager –Capital Equipment for the North of England. The role is home-based, covering the North of England and Scotland with travel to hospitals and healthcare professionals.

You will leverage your healthcare sales experience to engage NHS trusts and private providers, conducting on-site demonstrations and building lasting relationships. A science/tech background and strong communication are essential.

Qualifications

• 3–5 years of healthcare/technical sales experience.
• Experience selling to NHS stakeholders.
• Degree in science or technology preferred; equivalent industry experience acceptable.
• Excellent communication, presentation, and negotiation skills.
• Knowledge of infection control or microbiology is highly desirable.
• Proven ability to demo products, train users, and provide embedded support.
• Self-motivated, resilient, consultative, patient-focused.
• Ability to manage complex sales cycles and travel across regions.
• Proficient with MS Office and Salesforce.
• Based in/near the North of England; willing to travel to Scotland.

Responsibilities

• Lead sales to NHS trusts and private providers in the North of England and Scotland.
• Conduct on-site product demonstrations and training.
• Develop long-term customer relationships and close high-value deals.
• Navigate NHS procurement processes and SOPs.
• Maintain product knowledge and provide post-sale support.

Skills

Healthcare sales

Sales strategy

Communication

Negotiation

Relationship building

Travel readiness

CRM (Salesforce)

Education

Science/Tech degree or equivalent

Tools

Salesforce

Microsoft Office

Job description

Join a pioneering leader in infection prevention and control as a Business Development Manager –Capital Equipment for the North of England. This is a rare opportunity to shape the future of innovative healthcare solutions within NHS trusts and private healthcare providers, driving long‑term growth and impactful change.

Bring your expertise in sales, particularly within healthcare or technical environments, and your passion for building lasting customer relationships. Your strong communication skills, strategic approach, and ability to manage complex sales cycles will be key to success. Knowledge of infection control, microbiology, or related sciences is highly valued, alongside 3-5 years of proven sales performance targeting NHS stakeholders.

Candidate requirements include:

• Proven sales experience (3-5 years) within healthcare, infection control, or technical environments, with a strong track record of closing high‑value deals (£20k-£100k+).
• Knowledge of NHS procurement processes and operational standards, including SOP development and implementation.
• Preferably, a degree in a science or technology discipline; equivalent industry experience is also acceptable.
• Excellent communication, presentation, and negotiation skills, with the ability to build trust and rapport with diverse stakeholders from clinical staff to procurement teams.
• Strong understanding of infection control, microbiology, or related fields (highly desirable).
• Demonstrable ability to develop and maintain technical competence in product demonstrations, training, and embedded customer support.
• Self‑motivated, resilient, with a consultative, patient‑focused sales approach aligned with healthcare values.
• Ability to manage complex sales cycles, conduct effective on‑site demonstrations and training, and develop long‑term customer relationships.
• Proficiency in Microsoft Office Suite and CRM systems (e.g., Salesforce).
• Based in or near the North of England, willing to travel across the region and Scotland as needed.

This home‑based role covers the North of England and Scotland, requiring some travel and active engagement with hospitals and healthcare professionals. Exceptional interpersonal, negotiation, and resilience skills are vital as you influence decision‑makers with a consultative, value‑driven sales style.