North UK – Business Development Manager – Capital Equipment

Planet Pharma; England; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Planet Pharma is seeking a Business Development Manager – Capital Equipment to lead sales across the NHS and private healthcare sectors in the North of England, Scotland, and beyond. This home-based role focuses on growing a regional territory and driving high-value capital equipment opportunities.

You will deliver demonstrations, build business cases, manage procurement, and ensure successful implementation with strong CRM discipline.

Qualifications

• Experience selling or marketing capital equipment.
• Experience selling to or marketing NHS.
• Background in sales or marketing with customer engagement, business development or sales growth.
• Strong communication, presentation and networking skills.
• Ability to take a consultative, value-led approach to customer relationships.
• Full driving licence and ability to drive.
• Proficiency with Microsoft packages and CRM systems.

Responsibilities

• Generate and develop new leads across NHS, private and other healthcare customers.
• Deliver product demonstrations, trials and evaluations on customer sites.
• Create value-based proposals and support customer business cases.
• Manage procurement activity and close high-value, long-cycle opportunities.
• Coordinate delivery, implementation, training and post-sale support.
• Build customer relationships that support ongoing product use and related consumables.
• Identify technical support needs and work with internal teams to resolve issues.
• Develop account plans, identify cross-selling opportunities and maintain accurate CRM records.

Skills

Capital equipment sales

NHS experience

Sales/Marketing background

Communication skills

Consultative selling

Driving licence

CRM proficiency

MS Office

Education

Science/Technology degree or equivalent experience

Tools

CRM systems

Microsoft Office

Job description

Business Development Manager – Capital Equipment

Help healthcare organisations improve infection prevention through practical, high-impact capital equipment solutions. This home-based role offers the opportunity to grow a regional territory, build trusted NHS relationships and support the adoption of innovative products.

Overview

Managing the North of England and Scotland, with a primary focus on England, you will lead the full sales and implementation cycle for capital equipment. The role is open to candidates from sales or marketing backgrounds who have relevant capital equipment and NHS customer experience.

Key Responsibilities

• Generate and develop new leads across NHS, private and other healthcare customers.
• Deliver product demonstrations, trials and evaluations on customer sites.
• Create value-based proposals and support customer business cases.
• Manage procurement activity and close high-value, often long-cycle opportunities.
• Coordinate delivery, implementation, training and post-sale support.
• Build customer relationships that support ongoing product use and related consumables.
• Identify technical support needs and work with internal teams to resolve issues.
• Develop account plans, identify cross-selling opportunities and maintain accurate CRM records.

Must-Have

• Experience selling or marketingcapital equipment.
• Experience selling to or marketing to the NHS.
• Background in sales or marketing, with experience involving customer engagement, business development or sales growth.
• Strong communication, presentation and networking skills.
• Ability to take a consultative, value-led approach to customer relationships.
• Full driving licence and ability to drive.
• Proficiency with Microsoft packages and CRM systems.

Nice-to-Have

• Knowledge of infection prevention, microbiology, air purification, UV or patient isolation products.
• Degree-level qualification in a science or technology discipline, or equivalent experience.