New Business Manager

Hogarth; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a New Business Manager to drive growth by managing RFI/RFP responses and crafting compelling pitches. This role involves collaborating with diverse teams, leveraging AI tools, and ensuring effective execution of new business initiatives. The ideal candidate will possess strong communication and project management skills, along with a keen understanding of the production sector. Join a dynamic team that values creativity and collaboration, and contribute to exciting projects that shape the future of content experience.

Qualifications

• Strong written communication skills for RFI/RFP responses.
• Experience in drafting and developing pitch presentations.

Responsibilities

• Lead and manage RFI/RFP processes across multiple stakeholders.
• Support outreach activities to identify new business leads.

Skills

Written Communication

Presentation Skills

Project Management

Industry Knowledge

Software Proficiency

New Business Experience

AI Acumen

Tools

MS Word

Excel

PowerPoint

Job description

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Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What You'll Do:

As a New Business Manager, you will be a key player in driving Hogarth's growth by supporting the Growth Team across a wide range of activities. This includes managing RFI/RFP responses, crafting compelling pitch presentations, and identifying new business opportunities. You will be responsible for ensuring the efficient and effective execution of new business initiatives, leveraging your understanding of the production sector and your ability to collaborate with diverse teams.

Key Responsibilities:

• RFI/RFP Management: Lead and manage small to mid-size RFI/RFPs independently, with input from senior team members where needed. This includes owning the end-to-end project management of pitch processes across multiple stakeholders and markets.
• Strategic Response Development: Support shaping the strategy and structure of RFP responses in alignment with client objectives and Hogarth’s offer.
• Content Creation: Support the Growth Team with the creation of content for pitches and marketing collateral. Draft and refine case studies in collaboration with client leads, ensuring strategic impact and consistency.
• New Lead Generation: Support outreach activities and identifying new leads.
• Communication & Collaboration: Possess excellent communication skills with a clear understanding of international brands' challenges in the production sector. Able to play a range of roles within the team (from client-facing to team support) depending on the scale of the opportunity. Liaise with other WPP agencies and/or colleagues in relation to New Business opportunities.
• Team Supervision: Supervise the offshore design team in Chennai, responsible for their management and development and weekly resource planning.
• Industry & Technology Monitoring: Monitor and evaluate innovative campaigns and technology advancements – keeping abreast of what’s happening in the industry and within Hogarth. Responsible for competitive analysis of the production sector.
• Process Improvement: Design new business processes and seek continuous improvement to the current ways of working.
• AI Integration: Proactively leverage AI tools and technologies (including WPP Open tools) to optimize efficiency and enhance the quality of new business efforts. This includes exploring AI-driven solutions for research, content generation, and data analysis.
  
  

Skills & Experience:

• Written Communication: Strong written communication skills essential, with a proven track record of creating RFI and/or RFP responses focusing on content production.
• Presentation Skills: Experience in drafting and developing pitch/sales presentations and related documents. Proficiency in presentation software (e.g., PowerPoint).
• Project Management: Proven ability to manage complex projects with multiple stakeholders and deadlines.
• Industry Knowledge: Background in Digital / Data / Content agency.
• Software Proficiency: Proficient in MS Word and Excel.
• New Business Experience: Experience of supporting the pitch process for New Business.
• AI Acumen: Demonstrated ability to learn and apply new AI tools and technologies to improve workflows and outcomes.
  
  

Reporting Lines and Key Stakeholders:

The role will report into the Head of New Business. The role will involve working with the Hogarth Senior Leadership Team including collaboration with local offices MDs to form pitch responses.

Day-to-day work will also include close supervision of the Designers based in Chennai.

Requirements:

Essential:

• Growth Mindset: Cultivate a growth mindset, embracing challenges as opportunities for learning and inspiring your colleagues to do the same.
• Communication & Detail: Excellent communication skills & attention to detail – there will be many opportunities to write and present Hogarth’s story to clients and potential clients.
• Entrepreneurial Spirit: Entrepreneurial – have a passion for achieving goals and taking ownership of what you do.
• Organization & Proactivity: Highly organized, detail-oriented, customer-focused, and proactive.
• Positive Attitude: A positive and outgoing attitude which engenders collaboration from the agency.
• Customer Focus: Customer focus - essential in everything we do.
• Business & Financial Awareness: Business and financial awareness – our new business approach is focused on delivering high ROI (e.g., maintaining our success rates converting opportunities to client wins).
• Team Player: Team player – our success requires a broad set of skills, so working together is essential to meet our commitments.
• Professionalism: Professional – wherever we go, we need to represent our brand in the best possible way.
• Hunger for Learning: Inquisitive, challenging themselves and others.
• AI Proficiency: Proficiency in AI through WPP Open tools into daily tasks to optimise efficiencies.
• PowerPoint skills: (advanced skills not essential as we work with designers specifically for the design)
  
  

Desirable:

• Media Channel Understanding: A general understanding of all media channels - offline, press, outdoor, radio, TV, PR, onsite, in-store, online, social media etc.
• Global Production Market Knowledge: An understanding of the global advertising production market.
• Writing Skills: Strong writing skills.
  
  

Diversity and Inclusion

Hogarth is committed to diversity and inclusion, through our ideas, our people, how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making Hogarth not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging.

Hogarth Values

Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.

Hands on: We don’t wait for things to happen, we get on with it. We are pragmatic and don’t have an ego. We do what it takes to get the job done to the highest standards.

Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.

Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other. Even when things get tough, we don’t lose perspective or our sense of humour.

Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.

Find out more at www.hogarth.com/culture

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Production, and Marketing

• Industries

  Media Production, Broadcast Media Production and Distribution, and Advertising Services

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