National Sales Manager

Culligan UK; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company in the water solutions industry is seeking a National Sales Manager to drive sales strategies and lead the UK sales team. The successful candidate will manage key accounts, develop client relationships, and achieve ambitious sales goals across various sectors including healthcare and hospitality. This role requires strong communication and negotiation skills, along with a proven track record in sales management. Benefits include a competitive salary, commission scheme, and comprehensive employee benefits.

Benefits

25 days holiday plus bank holidays

Sales Commission Scheme

Company Car or Allowance

Life Assurance

Pension – Salary exchange Scheme

Employee Assistance programme

Enhanced maternity, paternity, and grandparent leave

Qualifications

• Demonstrated success in a national sales role, ideally in HoReCa sector.
• Exceptional communication and negotiation skills required.

Responsibilities

• Lead the UK Purezza sales team and implement dynamic sales strategies.
• Foster relationships with clients and cross-functional teams.

Skills

Communication

Negotiation

Interpersonal

Analytical

Problem-Solving

Tools

CRM systems

Microsoft Office Suite

Job description

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The National Sales Manager for Purezza will take on the exciting challenge of crafting and implementing dynamic sales strategies aimed at meeting our ambitious company sales goals. You will lead our talented UK Purezza sales team, forging robust relationships with national clients, pinpointing new business opportunities, and collaborating with diverse teams to amplify our market footprint.

As a senior member of our Culligan Sales team your responsibilities will encompass contract management, commercial pricing, bidding, and cultivating sustainable partnerships with key stakeholders among third-party customers. Our products and services cater to a diverse array of end users, including workplaces, NHS, education, healthcare, hospitality, facilities management, and leisure industries.

Role Overview

• Foster essential connections with our Customer Experience, Sales Operations, Marketing, Bid Management, Supply Chain, Field Operations, and Finance teams.
• Drive innovative sales strategies aimed at boosting revenue, forging robust relationships with clients, and amplifying our market presence across diverse regions.
• Partner with cross-functional teams, particularly Key Accounts and Regional Field Sales, to not only meet sales objectives but also elevate customer satisfaction.
• Craft and execute impactful sales tactics to accomplish National and European sales goals, while broadening our market share.
• Spotlight and explore new business opportunities in various markets
• Conduct insightful market research to uncover trends and understand customer needs
• Prepare and present engaging sales presentations and proposals to prospective clients
• Provide consistent updates on sales activities, pipeline health, and valuable market insights
• Represent our brand at industry events and trade shows, showcasing our exceptional products and services
• Foster and strengthen relationships with key clients, stakeholders, and partners nationwide
• Analyse market trends and competitor movements to uncover new business opportunities and identify potential risks
• Monitor sales performance metrics, generate reports, and share actionable insights
• Offer guidance and support to team members, ensuring they are equipped with the necessary tools and capabilities to excel
• Lead negotiations with major clients to secure contracts and close deals that align with company objectives.
• Ensure that revenue KPIs are met for ongoing customer revenue, retention, and account growth, while also achieving profitability targets
• Maximise new customer acquisition by identifying potential framework business clients and offering innovative water hydration solutions to enhance revenue growth.
  
  

Requirements

• Demonstrated success in a sales role, ideally on a national scale, with specific experience in the HoReCa sector
• In-depth knowledge of sales strategies and customer relationship management
• Exceptional communication, negotiation, and interpersonal abilities
• Proficient in CRM systems and the Microsoft Office Suite
• Results-oriented with a proven history of surpassing sales goals
• Ability to adapt and thrive in a fast-paced environment
• Acknowledges the significance of activity generation, consistency, and a disciplined approach to achieving sales success
• Capable of showcasing strong commercial skills, including listening, questioning, summarising, providing solutions, negotiating, closing deals, and addressing customer concerns.
• Knowledgeable about various sales channels within the broader market landscape.
• Broad business insight with strong analytical, decision-making, and problem-solving abilities.
• Proven experience in managing customer accounts effectively
• Experienced in handling key accounts with a relationship-focused, consultative selling approach
• Expert in building and utilising professional relationships.
• Previous experience in a remote role, this role will require frequent travel to customers, partners and internal meetings.
  
  

Benefits

• 25 days holiday plus bank holidays
• Sales Commission Scheme
• Holiday purchase scheme available
• Company Car or Allowance
• Life Assurance
• Pension – Salary exchange Scheme
• My Culligan benefits -Discount platform
• Culligan Product discounts
• Employee Assistance programme
• Enhanced maternity, paternity, and grandparent leave

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Retail

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