National Field Sales Manager - Healthcare

Wiltshire Farm Foods; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

Wiltshire Farm Foods is seeking a National Field Sales Manager to lead a dedicated team responsible for NHS market engagement. This senior role, based in the UK, focuses on acquiring new business while ensuring the retention of existing relationships. The ideal candidate will possess extensive sales experience, strategic thinking abilities, and strong leadership skills, ready to impact the healthcare sector positively.

Qualifications

• Extensive commercial experience required.
• Proven sales achievement and strategic project experience.
• Clean driving license essential.

Responsibilities

• Lead a team of 6 regional Catering Consultants.
• Drive growth in NHS trust sales and manage profit and loss.
• Collaborate with senior leaders on business strategy.

Skills

Strategic thinking

Sales achievement

Leadership

Communication

Negotiation

Networking

Critical thinking

Numeracy

Job description

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National Field Sales Manager - Healthcare, UK, home based

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Client:

Location:

UK, home based, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

17c3c45360c2

Job Views:

7

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

Overview

apetito is the UK’s leading food supplier to the health and social care sectors, serving more than 600 care homes, 500 hospitals, and 200 education settings. Our meals are crafted by dieticians and chefs, then frozen to lock in freshness. For over 25 years, our sister company Wiltshire Farm Foods has been delivering over 300 frozen meals to customers' homes.

The Role and Team:

The National Field Sales Manager will lead a team of 6 regional Catering Consultants, responsible for acquiring new NHS trust business and retaining existing sites. They will 'own' the NHS market segment, meet targets, and be accountable for profit and loss.

This role involves providing excellent retention services to contractor sites via the National Account Team. Reporting to the General Manager of Healthcare, the role is part of the senior leadership team, working with other managers to execute strategies.

The position is home-based across the UK (excluding Northern Ireland), with travel required. The ideal candidate is ambitious, growth-oriented, and capable of engaging stakeholders from hospital kitchens to executive offices.

Responsibilities

• Input and shape business strategy: Collaborate with senior leaders to develop profitable growth plans.
• Drive new business: Generate NHS trust sector sales, achieve targets, and align value propositions with NHS needs.
• Networking and engagement: Build relationships with NHS stakeholders and prospects, especially before tenders.
• Business retention: Work with the National Account Team to implement plans with contractor sites and develop partnerships.
• Enhance healthcare offerings: Collaborate internally to improve profitability, develop meal solutions, and support sustainability goals.

Qualifications/Personal Qualities

Essential:

• Extensive commercial experience
• Strategic thinking and decision-making skills
• Proven sales achievement
• Line management experience
• Strategic project experience
• Leadership skills
• Excellent communication and negotiation skills
• Ability to connect at all business levels
• Critical thinking, numeracy skills
• Clean driving license

Desirable:

• B2B sector experience
• Networking skills
• Advanced Food Hygiene Training

Personal Qualities:

• Entrepreneurial, driven, passionate about service
• Empathetic, resilient, long-term vision
• Effective communicator, team player, personable
• Diplomatic, assertive, self-reflective

This role involves working with vulnerable customers and requires a Standard DBS Disclosure. As the share function is currently unavailable, please refresh the page to share later.