National Education Leads Team Leader - UK

Twinkl Limited; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

Twinkl Limited is seeking a National Education Leads Team Leader to manage a dynamic team focused on growth in the education sector. The role covers strategic planning, team coaching, and driving community engagement while ensuring the team's success through data-driven decision-making and effective communication. This position offers a variety of perks, including flexible working and a supportive culture, making it a great opportunity to thrive in a fast-paced environment.

Benefits

33 annual leave days per year (pro-rata)

Flexible working policy

Quarterly company awards program

Long-term service rewards such as life insurance and enhanced maternity/paternity pay

Qualifications

• Experience working in educational sector, ideally in leadership capacity.
• Proven leadership track record in delivering results.
• Strong understanding of B2B/B2C marketing in education.

Responsibilities

• Plan and execute projects, manage team workload, and oversee operations.
• Develop data-driven strategies for growth and retention.
• Support team development through coaching and performance tracking.

Skills

Leadership

Data Analysis

Project Management

Communication

Interpersonal Skills

Education

Experience in Educational Sector

Understanding of England Education Market

Tools

Jira

Tableau

Excel

Job description

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National Education Leads Team Leader - UK

Job Reference twinkl/TP/659/1327

Number of Positions:

1

Contract Type:

Full Time

Working Hours:

37.5

Location:

UK

Closing Date:

19/06/2025

Job Category:

Education

Region / Division:

Not Applicable

Business Unit:

Not Applicable

Job Introduction

Location: Remote UK

Contract:Permanent

We’re seeking a strategic and data-driven Team Leader to lead and support our high-performing team of national education leads drive educator and school B2C/B2B; growth, retention and community engagement.

The ideal candidate will have a thorough understanding of school/trust leadership in England and a proven track record in networking and advanced audience analytics within dynamic, fast-paced environments.

As Team Leader for National Education Leads, a group of experienced educators who lead on the promotion of our; curriculum, English, Maths, Science, arts, Inclusion, Digital, assessment and wellbeing offer, you will support the team to achieve their goal of establishing our brand as a trusted authorityin the industry through:deadline management, tracking and monitoring KPIs and foster a positive, solutions-oriented work environment. You’ll coach and empower your team to maximise performance and stay up to date on business updates, processes, and best practices.

Key Responsibilities

Project & Team Management:

Plan and execute sprints (projects), prioritise tasks, and manage projects using tools like Jira, Tableau and excel.

Oversee daily operations, sign off on projects, and manage team workload.

Line management: Develop team members through 1-1s, performance tracking, and troubleshooting.

Provide monthly performance reports and data on team activities.

Administrative Duties:

Develop and implement a data-driven strategy for monitoring impact of individual and team initiatives, aligned with our brand, to support our educator (B2C) and school/trust (B2B) growth and retention ambitions.

Leverage advanced analytics tools to refine audience segmentation for enhanced personalisation and targeting.

Oversee resource allocation and handle recruitment where needed.

Organise and run video meetings including stand-ups, sprint reviews, retrospectives, and external meetings.

Communicate and report back on strategy and campaign/project performance and provide insights for future development.

Manage cross-functional communication with other teams across the business; content, sales, marketing, schools, PD, HR and SLT.

Stay up-to-date on the latest education and marketing trends and technologies in the education sector and share updates and insights with the team.

Coaching & Development:

Support team members’ growth through coaching, setting measurable goals, and encouraging continuous learning.

Lead training sessions and onboarding for new starters, and promote a culture of problem-solving.

Ensure the team feels supported, celebrating successes and maintaining a positive work environment.

Facilitate open communication, providing feedback, and creating a safe space for challenges and discussions.

Requirements:

Experience working in the educational sector in the UK (preferably within a leadership capacity/strong knowledge of trust/school leadership)

In-depth understanding of the England education market (B2C/B2B), with insights into policy, curriculum requirements, and public-sector education strategies and experience/understanding of how to market B2C/B2B to this sector.

Prove leadership track record, focused on providing solutions and empowering teams.

Ability to handle sensitive information with professionalism and care.

Proven ability to drive acquisition, retention and product adoption through data-informed strategies.

Experience with project management methodologies and a focus on delivering results.

Excellent communication and interpersonal skills, with the ability to work effectively across different teams and levels of the organisation.

Demonstrated ability to think strategically and creatively to solve complex marketing challenges.

Proficiency with analytical tools/software.

Alignment with Twinkl’s core values and leadership approach.

KPIs:

Identify 1 area of improvement linked to top level thought leadership strategy and make data-driven decisions on how to optimise and develop this opportunity, product or service per month

Respond to 1 training need within the National Thought Leader Team each month and source/deliver appropriate training

Support the development of the B2B influence strategy and ensure that each National Thought Leader completes one relevant action towards this strategy per month.

Company Leadership KPIs

Ensure 100% of team members achieve their KPIs and actions are in place where performance is below this.

Ensure 100% of team members score between 4 and 5 on the Workload Monitor and effective actions are in place for scores above or below this, every week.

Complete 100% of tasks assigned by HR within allocated timeframes.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process

Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.

Quarterly company awards programme

Seasonal events

Cervical and Prostate screening

Company sick pay after 3 months of service

After probation - cycle-to-work scheme

Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave