National Business Development Lead Coffee Equipment

BMS Performance Ltd; Manchester; On-site; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Bonus

Car allowance or company car

Life assurance

Enhanced pension

25 days holiday + Bank Holidays

Job summary

BMS Performance Ltd in Manchester, England, is seeking a National Business Development Manager to drive new business for its premium professional coffee equipment range across the UK.

This field-based role focuses on identifying prospects, opening doors, building relationships with senior decision-makers in hospitality and foodservice, and winning new accounts before handing them over to the delivery teams.

Qualifications

• Strong track record in new-business field sales.
• Experience selling capital equipment.
• Experience selling into coffee shops, hotels, restaurants, contract caterers or wider hospitality/foodservice environments.
• The confidence to engage with senior decision-makers and build relationships from cold.
• Experience managing longer, consultative sales cycles involving multiple stakeholders.
• Strong commercial awareness and negotiation skills.
• A highly proactive, self-motivated approach.
• A genuine hunter mentality - you're motivated by opening doors and winning new logos.

Responsibilities

• Identify and target new business opportunities across your territory.
• Build a pipeline of high-value prospects from scratch.
• Develop relationships with key decision-makers across hospitality and foodservice.
• Arrange and lead customer meetings, demonstrations and presentations.
• Understand customer requirements and develop compelling commercial proposals.
• Manage complex capital equipment sales cycles through to close.
• Negotiate commercial terms and secure new contracts.
• Win new customers and successfully hand them over to the relevant account/delivery teams.
• Consistently develop new opportunities rather than managing an inherited account base.
• Maintain accurate pipeline, forecasting and activity records.

Job description

BMS Performance Ltd in Manchester, England, is seeking a National Business Development Manager to drive new business for its premium professional coffee equipment range across the UK.

This field-based role focuses on identifying prospects, opening doors, building relationships with senior decision-makers in hospitality and foodservice, and winning new accounts before handing them over to the delivery teams.