Business Development Manager

ALFA AI GmbH; Birmingham; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Company car provided

Phone and laptop provided

Birthday off

21 days holiday + bank holidays

Job summary

Espresso Solutions is looking for a hands-on Field Based Business Development Manager to drive growth across UK hospitality. You will own and grow relationships with coffee shops, hotels and chains, visiting customers and nurturing accounts while building a robust sales pipeline.

You’ll identify opportunities, prepare quotations, and work with engineers to provide technical and commercial support, all while aiming to exceed targets and maintain up-to-date product knowledge.

Qualifications

• Proven background in the coffee industry, ideally in sales or technical sales.
• Technical knowledge of coffee machines, grinders, parts and water treatment.
• Confident, consultative sales style with relationship-building skills.
• Full UK driving licence and willingness to travel regularly.
• Comfort using CRM systems and basic reporting tools.

Responsibilities

• Manage and grow a portfolio of accounts across sizes.
• Identify and convert new business opportunities UK-wide.
• Build long-term relationships with owners, operators and engineers.
• Prepare accurate quotations and proposals for machines, parts and water treatment.
• Meet/exceed sales targets with autonomy over diary and territory.
• Provide market intelligence and feedback to strategy.
• Maintain up-to-date technical knowledge of equipment and parts.
• Collaborate with engineers to deliver technical and commercial support.
• Plan weekly schedule of face-to-face visits and events.
• Represent Espresso Solutions at industry events and shows.

Skills

Coffee industry knowledge

Field-based sales

Relationship building

Prospecting

Account management

Quotations & proposals

CRM systems

Driving licence

Travel readiness

Tools

CRM software

Microsoft Excel

Job description

Field Based Business Development Manager Competitive salary + Commission depending on experience

Birmingham / Leeds / Manchester Triangle

Know your way around a group head as well as you know your way around a sales pipeline? This could be the perfect next step.

We’re proud to be partnering with Espresso Solutions, a well regarded name in the coffee equipment and service industry, supplying and supporting everyone from independent coffee shops to hotel groups, restaurant chains and the engineers who keep it all running. As they continue to grow, they’re looking for a Business Development Manager to drive that growth across UK hospitality businesses.

This is a hands‑on, field-based role for someone who already knows coffee equipment inside out, machines, grinders, water treatment and the parts that keep a business running, and who would rather be out visiting customers than sat behind a desk. You’ll own and grow relationships across the full customer base, nurturing existing accounts and bringing new prospects on board, becoming the trusted face of Espresso Solutions in the field.

What's in it for you?

• Commission structure rewarding new business, account growth and the nurturing of existing clientele, with a generous OTE
• 21 Days Holiday & Bank Holidays
• Your Birthday off!
• Company car provided for business travel
• Phone and laptop provided.
• Access to Mintago for financial wellbeing advice, discounts and salary sacrifice schemes.
• The opportunity to join a growing, well-regarded name in the coffee equipment and service industry, with genuine autonomy and room to shape the role.

What will you be doing as a Business Development Manager?

• Managing and developing a portfolio of accounts of all sizes.
• Identifying and converting new business opportunities across the UK, building a healthy and well-qualified pipeline.
• Building long-term relationships with owners, operators and engineers, becoming a trusted first point of contact.
• Working with Management to prepare accurate quotations and proposals covering machines, parts, consumables and water treatment solutions.
• Meeting and exceeding agreed sales targets, managing your own diary and territory with a high degree of autonomy.
• Feeding back market intelligence, competitor activity, pricing and customer needs to support wider business strategy.
• Maintaining up-to-date, hands‑on technical knowledge of machines, grinders, ancillary equipment, water treatment and parts.
• Working alongside Espresso Solutions’ network of engineers to ensure customers receive technical and commercial support.
• Troubleshooting equipment and parts queries in the field, escalating to the technical team where needed.
• Supporting customers from discovery through to aftersales and aftercare, for a smooth experience throughout.
• Planning a realistic weekly schedule of face‑to‑face customer visits, balancing account management with new business.
• Representing Espresso Solutions at industry events, trade shows and within the wider coffee and roastery community.
• Attending the Gatwick office monthly for team catch‑ups, strategy sessions and cross‑department collaboration.
• Keeping CRM and pipeline records accurate and current, so the wider team always has visibility of account status and opportunities.

Who are we looking for?

Someone who knows coffee equipment as well as they know how to sell, with:

• A proven background in the coffee industry, ideally in a sales or technical sales role.
• Genuine technical knowledge of coffee machines, grinders, parts and water treatment, able to hold a credible conversation with an engineer as easily as a hospitality owner.
• A confident, consultative sales style, comfortable identifying opportunities without being pushy.
• Strong relationship-building skills across a varied customer base.
• Self‑motivation and organisation, working well with minimal supervision.
• A full UK driving licence, with a willingness to travel regularly to customer sites.
• Comfort working with CRM systems and basic reporting tools.