National Account Manager Wholesale & Foodservice

Lemonaid & ChariTea; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading beverage company is seeking a National Account Manager for the Wholesale & Foodservice sector to drive business growth and build strong relationships with key distributors and foodservice partners. This role requires strategic thinking coupled with hands-on execution, making it ideal for someone who thrives in a dynamic environment. The ideal candidate will have experience in the food service industry and a passion for social impact.

Benefits

Competitive salary + performance-based bonus

26–30 days’ holiday per year

Company pension scheme

Private medical insurance

Quarterly team socials

Project trips to global partners

All the iced teas and soft drinks you can carry

Qualifications

• 3+ years in contract catering and/or foodservice.
• Understanding of wholesale channel.
• Ability to build relationships and represent brand confidently.

Responsibilities

• Manage relationships with key wholesale and foodservice partners.
• Drive sales targets across new and existing accounts.
• Lead brand activation events and market insight feedback.

Skills

Account Management

Business Development

Relationship Building

Strategic Thinking

Sales Target Achievement

Job description

National Account Manager Wholesale & Foodservice

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National Account Manager – Wholesale & Foodservice

Location: Hybrid (field-based with national travel + London office)

Type: Full-time (40 hours/week)

Lemonaid & ChariTea is hiring! We’re looking for a commercially savvy, hands-on National Account Manager to drive our growth in the wholesale, foodservice, and QSR channels – with a focus on contract caterers, workplace providers, and national wholesalers.

You’ll be building brand love, unlocking new listings, and bringing our drinks to life at depot days, trade shows and tastings. This role blends strategic thinking with on-the-ground execution – and is ideal for someone who enjoys both.

About Us

Since 2009, Lemonaid & ChariTea has been on a mission to shake up the soft drinks market with Fairtrade, organic beverages that make a real difference. Every bottle sold contributes 5p to the Lemonaid & ChariTea Foundation - raising over £10 million for social projects in our sourcing regions.

With a small but mighty UK team and a growing footprint in foodservice and retail, we’re entering an exciting phase of expansion. You’ll be joining a tight-knit, mission-driven team with the chance to make a genuine impact.

Key Responsibilities

Account Management & New Business Development

• Manage and grow relationships with key wholesale, QSR and foodservice partners, including Brakes, Bidfood and DDC
• Own and deliver sales targets across new and existing accounts
• Collaborate with distributor account managers to secure listings, upsells and menu visibility
• Line-manage a Junior Foodservice Field Sales Executive

Brand Activation & Events

• Lead our trade calendar - from depot days to fresher fairs and office tastings
• Oversee freelancer support and coordinate with our field sales team for customer activations
• Work with distributor partners to execute impactful joint events

Distributor Engagement

• Unlock new opportunities across wholesale customer networks
• Deliver depot visits, staff training sessions and field marketing with a focus on velocity and ROI

Strategic Development

• Feed market insights back into our strategy
• Receive structured coaching and commercial training from our Head of Sales

About You

We’re looking for someone who:

• Has 3+ years experience working with contract caterers and/or workplace foodservice providers
• Understands the wholesale channel and how to work effectively with distributors
• Is both strategic and action-oriented
• Loves building relationships and making things happen
• Is confident representing a brand at all levels – from head office meetings to depot tastings
• Wants to grow into a bigger commercial role over time
• Shares our passion for social impact and ethical business

What We Offer

• Competitive salary + performance-based bonus
• 26–30 days’ holiday per year (plus bank holidays)
• Company pension scheme
• Private medical insurance (incl. dental, optical, and mental health support)
• Quarterly team socials and annual global company party
• Project trips to our farming and Foundation partners in the Global South
• All the iced teas and soft drinks you can carry

Ready to Apply?

To apply, please fill in our short questionnaire via the link below:

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Services

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