Mobile App Analytics Lead – Growth & Optimization

Pulse Group; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Pulse Group partners with a leading UK retailer to hire an experienced Digital Analyst to optimise its mobile app. You will work with Product, Engineering, UX and CRM to drive growth, improve engagement, conversion and retention.

You will own analytics across mobile squads, define KPIs, implement GA4 and Firebase tracking, use SQL, run A/B tests, build dashboards and translate findings into commercial recommendations.

Qualifications

• 4+ years' experience in Digital Analytics, Product Analytics or Mobile App Analytics.
• Strong background within eCommerce or consumer-facing digital products.
• Advanced SQL skills, ideally using BigQuery.
• Hands-on experience with GA4, Firebase Analytics and mobile app event tracking.
• Experience with funnel analysis, segmentation, cohort analysis and retention metrics.
• Strong understanding of A/B testing and experimentation.
• Proven ability to collaborate with Product Managers, Engineers and UX teams in an Agile environment.
• Excellent stakeholder management skills, with the ability to turn analytical findings into commercial recommendations.

Responsibilities

• Own analytics across mobile app product squads, providing actionable insights to influence product strategy and roadmaps.
• Define measurement frameworks, KPIs and tracking requirements alongside Product and Engineering teams.
• Implement, validate and optimise app event tracking using GA4 and Firebase.
• Use SQL to analyse large datasets, customer behaviour, conversion funnels and retention.
• Design and evaluate A/B tests, experimentation and personalisation initiatives.
• Analyse customer acquisition, attribution, engagement and lifecycle performance.
• Develop dashboards and reporting to monitor product performance and identify optimisation opportunities.
• Translate complex data into clear, commercially focused recommendations.

Skills

Digital Analytics

Mobile App Analytics

Tools

GA4

Firebase Analytics

SQL

BigQuery

Amplitude

Mixpanel

Heap

AppsFlyer

Adjust

Branch

Contentsquare

Python

R

Job description

Pulse Group partners with a leading UK retailer to hire an experienced Digital Analyst to optimise its mobile app. You will work with Product, Engineering, UX and CRM to drive growth, improve engagement, conversion and retention.

You will own analytics across mobile squads, define KPIs, implement GA4 and Firebase tracking, use SQL, run A/B tests, build dashboards and translate findings into commercial recommendations.