Digital App Analyst

Pulse Group; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Pulse Group partners with a leading UK retailer to hire an experienced Digital Analyst to optimise its mobile app. You will work with Product, Engineering, UX and CRM to drive growth, improve engagement, conversion and retention.

You will own analytics across mobile squads, define KPIs, implement GA4 and Firebase tracking, use SQL, run A/B tests, build dashboards and translate findings into commercial recommendations.

Qualifications

• 4+ years' experience in Digital Analytics, Product Analytics or Mobile App Analytics.
• Strong background within eCommerce or consumer-facing digital products.
• Advanced SQL skills, ideally using BigQuery.
• Hands-on experience with GA4, Firebase Analytics and mobile app event tracking.
• Experience with funnel analysis, segmentation, cohort analysis and retention metrics.
• Strong understanding of A/B testing and experimentation.
• Proven ability to collaborate with Product Managers, Engineers and UX teams in an Agile environment.
• Excellent stakeholder management skills, with the ability to turn analytical findings into commercial recommendations.

Responsibilities

• Own analytics across mobile app product squads, providing actionable insights to influence product strategy and roadmaps.
• Define measurement frameworks, KPIs and tracking requirements alongside Product and Engineering teams.
• Implement, validate and optimise app event tracking using GA4 and Firebase.
• Use SQL to analyse large datasets, customer behaviour, conversion funnels and retention.
• Design and evaluate A/B tests, experimentation and personalisation initiatives.
• Analyse customer acquisition, attribution, engagement and lifecycle performance.
• Develop dashboards and reporting to monitor product performance and identify optimisation opportunities.
• Translate complex data into clear, commercially focused recommendations.

Skills

Digital Analytics

Mobile App Analytics

Tools

GA4

Firebase Analytics

SQL

BigQuery

Amplitude

Mixpanel

Heap

AppsFlyer

Adjust

Branch

Contentsquare

Python

R

Job description

Retail | eCommerce | Digital Product Analytics

We're partnering with a leading UK retailer looking to hire an experienced Digital Analyst to help drive the growth and optimisation of its mobile app.

Working within cross-functional product squads, you'll use data to influence product decisions, optimise customer journeys and improve engagement, conversion and retention.

This is an opportunity to work closely with Product, Engineering, UX and CRM teams, helping shape the future of a high-profile consumer-facing mobile app.

Key Responsibilities

• Own analytics across mobile app product squads, providing actionable insights to influence product strategy and roadmaps.
• Define measurement frameworks, KPIs and tracking requirements alongside Product and Engineering teams.
• Implement, validate and optimise app event tracking using GA4 and Firebase.
• Use SQL to analyse large datasets, customer behaviour, conversion funnels and retention.
• Design and evaluate A/B tests, experimentation and personalisation initiatives.
• Analyse customer acquisition, attribution, engagement and lifecycle performance.
• Develop dashboards and reporting to monitor product performance and identify optimisation opportunities.
• Translate complex data into clear, commercially focused recommendations.

What We're Looking For

• 4+ years' experience in Digital Analytics, Product Analytics or Mobile App Analytics.
• Strong background within eCommerce or consumer-facing digital products.
• Advanced SQL skills, ideally using BigQuery.
• Hands-on experience with GA4, Firebase Analytics and mobile app event tracking.
• Experience with funnel analysis, segmentation, cohort analysis and retention metrics.
• Strong understanding of A/B testing and experimentation.
• Proven ability to collaborate with Product Managers, Engineers and UX teams in an Agile environment.
• Excellent stakeholder management skills, with the ability to turn analytical findings into commercial recommendations.
• Amplitude, Mixpanel or Heap
• AppsFlyer, Adjust or Branch
• Contentsquare
• Python or R
• Experimentation and feature flagging platforms

Why Apply?

This is an opportunity to join an established digital product function where analytics plays a central role in shaping customer experiences.

You'll have genuine ownership of mobile app analytics, influence product decisions and help drive measurable improvements across a large-scale eCommerce environment.