Mid-Market Workstation Business Development Manager

Lenovo; Farnborough; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading technology company seeks a motivated Business Development professional to drive growth in the Mid-Market segment. The role involves identifying opportunities, building relationships, and collaborating with sales and marketing teams to enhance Lenovo's presence in the workstation market.

Benefits

Positive work life balance

Lenovo and Motorola products discounts

Lifestyle discounts

Holiday purchase

Cycle to work

Mortgage advice and support

Referral bonus

Electric car salary sacrifice scheme

Free onsite parking

Qualifications

• Minimum of 5 years’ experience in Business Development or Sales within the IT industry.
• Proven track record in sales of volume and value IT products.

Responsibilities

• Identify and prioritize growth opportunities within the Mid-Market customer base.
• Establish and maintain trusted advisor relationships with Mid-Market customers.
• Develop and implement the Go-To-Market strategy with the sales team.

Skills

Business Development

Sales

Communication

Collaboration

Job description

* United Kingdom - Hampshire - Farnborough

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

As a key member of our high-performing Workstation team, you will work closely with the Mid-Market sales team to drive Lenovo’s Workstation business. The Mid-Market segment, defined by seat size across various verticals, presents unique opportunities in sectors like Media and Entertainment, where it accounts for a significant portion of the industry’s overall value—especially within creative studios. This role is crucial to our success, with the primary goal of expanding Lenovo’s Workstation business and driving profitable growth.

In this role, you will become an extended part of the Mid-Market sales team, working closely with our Workstation Technologists, Channel Sales Team, Marketing, and EMEA Product Management Teams. Reporting to the Workstation Leader, you will be responsible for communicating insights across MM verticals, identifying workstation market opportunities, prioritizing, and executing strategies that enhance Lenovo’s presence and market share within the Mid-Market segment.

Key Responsibilities:

• Market Opportunity Development: Identify and prioritize growth opportunities within the Mid-Market customer base, with a focus on driving Workstation sales using workstation market trends.
• Competitive Analysis: Collaborate with the Workstation EMEA and local teams to gather insights and understand Lenovo’s competitive position and present this both inside Lenovo and to end users.
• Relationship Building: Establish and maintain trusted advisor relationships with both new and existing Mid-Market customers through both online interactions and in-person visits. Work with management to determine the best routes to market and secure the necessary support to drive sales.
• Go-To-Market Strategy: Develop and implement the Go-To-Market strategy with the sales team, including plans for MM expansion.
• Marketing Alignment: Collaborate with the Marketing team to ensure the right marketing mix is in place for the Mid-Market segment.
• Sales Support: Provide ongoing support to the Mid-Market team for workstation opportunities.
• Inside Sales Coordination: Ensure all Lenovo sales teams are kept up to date on products, promotions, incentives, and key priorities within the sales cycle. Create materials and resources to enhance the MM sales community’s understanding and capability in selling Lenovo’s Workstations.

Position Requirements:

• A minimum of 5 years’ experience in Business Development or Sales within the IT industry, preferably with a focus on PC or workstation products.
• Proven track record in sales of volume and value IT products, with experience in driving growth in the Mid-Market or end user segment.
• Building and executing business plans. Proactively review accounts, historical spend, identify whitespace opportunities, returning business, and mapping solutions to verticalized customers.
• Excellent verbal and written communication skills, with strong customer presentation abilities both in-person and online.
• Proven ability to collaborate effectively in a matrixed environment and align people towards common goals. Customer-centric approach, and the ability to influence decision-making.
• working collaboratively with the Mid-Market team, joining their forecasting and sales meetings, and Farnborough office days 2x per week
• Use Lenovo’s sales tools and processes (e.g., bid portal, CTO tools, CRM) to streamline business operations.

What do we offer you?

• Positive work life balance, learning and development
• Lenovo and Motorola products discounts, Lifestyle discounts
• Holiday purchase
• Cycle to work, MyGymDiscounts
• Mortgage advice and support
• Referral bonus
• Electric car salary sacrifice scheme, Free onsite parking

We are looking for a highly motivated, results-driven professional with a passion for business development and a track record of success in the IT industry. If you have the experience, expertise, and drive to make an impact in the Mid-Market segment, we would love to hear from you!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: * United Kingdom - Hampshire - Farnborough

AI PROCESSING NOTICE

We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.

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