Meta Direct-Response Creative Strategist

Whitecollars; Greater London; Remote; GBP 35,000 - 70,000; Full time

Job summary

Whitecollars, on behalf of a US-based performance marketing client, seeks a creative copywriter specializing in Meta ads to craft direct-response video scripts and ad concepts that drive conversions.

You will analyze performance data, brainstorm hooks, test angles, and iterate quickly. A strong portfolio of Meta or direct-response ads is required, along with fluent English and the ability to align with EST-compatible hours.

Remote role with international scope; paid trial may be offered.

Qualifications

• Fluent English, spoken and written.
• EST-compatible hours with overlap.
• Willingness to participate in a paid trial.
• Experience with restricted verticals (nutra, dating, finance) is a plus.

Responsibilities

• Write 30-second video scripts and ad copy with strong pain-driven hooks.
• Move quickly to the conversion ask rather than lengthy brand storytelling.
• Think in terms of broad targeting where message drives the audience selection.
• Read performance data and decide what to test next.
• Study competitor ads and create fresh, effective concepts instead of copying.

Skills

Meta ads expertise

Direct-response copy

Creative hooks

Performance analysis

Ad budget management

Portfolio-ready ads

Tools

RedTrack & Voluum

Binom

AdPlexity

Job description

Whitecollars, on behalf of a US-based performance marketing client, seeks a creative copywriter specializing in Meta ads to craft direct-response video scripts and ad concepts that drive conversions.

You will analyze performance data, brainstorm hooks, test angles, and iterate quickly. A strong portfolio of Meta or direct-response ads is required, along with fluent English and the ability to align with EST-compatible hours.

Remote role with international scope; paid trial may be offered.