Merchant Analytics Lead — Growth & Personalisation

Zilch; United Kingdom; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Pension scheme

Death in Service

Income protection

Share options

WFH setup £200

5% back on in-app purchases

Private medical insurance

Gym discounts

Job summary

Zilch is seeking a Senior Product Analyst for the Merchant domain to lead analytics across shopping discovery, paid display, and affiliate activities. You will define metrics, build experiments, and partner with Product and Commercial to drive ROAS and monetisation on a two-sided platform.

You will work with Data Science, Data Engineering, and Engineering to establish a robust data foundation for personalisation and decisioning, translating insights into actionable business decisions.

Qualifications

• 5+ years of experience in product analytics, growth analytics, or marketplace analytics.
• Strong commercial judgement with ROAS, CPA, attribution and LTV.
• Fluent in SQL and able to work with large behavioural datasets.
• Rigorous experimentation and A/B testing experience.

Responsibilities

• Own analytics for Zilch’s Merchant domain, including ROAS and monetisation metrics.
• Analyse the customer shopping journey to improve engagement and conversion.
• Design experiments across merchant placements and shopping features.
• Build measurement frameworks for merchant growth and attribution.

Skills

Product analytics

Growth analytics

Experimentation

SQL

Data analysis

Job description

Zilch is seeking a Senior Product Analyst for the Merchant domain to lead analytics across shopping discovery, paid display, and affiliate activities. You will define metrics, build experiments, and partner with Product and Commercial to drive ROAS and monetisation on a two-sided platform.

You will work with Data Science, Data Engineering, and Engineering to establish a robust data foundation for personalisation and decisioning, translating insights into actionable business decisions.