Member Engagement Marketing Manager

Newcastle Building Society; Manchester; Hybrid; GBP 50,000 - 72,000; Full time

Benefits offered by this job

Pension scheme

Private medical insurance

Annual leave 30 days

Hybrid working

Cycle to work

Health and wellbeing

Employee assistance

Gym on-site / discounted gym access

Volunteer days

Job summary

Newcastle Building Society is seeking a Member Engagement Marketing Manager to lead our member communications strategy across the Newcastle and Manchester brands, using CRM, data insights and personalised journeys to drive engagement and value.

You will shape lifecycle campaigns from welcome to loyalty, collaborate with cross-functional teams, and optimise campaigns with testing and automation to deliver measurable improvements in member experience and business outcomes.

Qualifications

• Experience in CRM and customer engagement strategy.
• Strong lifecycle marketing across the customer journey.
• Proven ability to run data-driven campaigns and tests.
• Experience collaborating with multiple business stakeholders.

Responsibilities

• Lead the member engagement strategy across Newcastle and Manchester brands.
• Use customer insight, behavioural data and CRM tech to craft personalised journeys.
• Develop onboarding, loyalty and engagement programs with measurable impact.
• Collaborate with teams to drive continuous improvement and commercial outcomes.

Skills

CRM & engagement

Lifecycle marketing

A/B testing

Data-driven insights

Stakeholder management

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Job description

Job Posting Title Member Engagement Marketing Manager Salary Band Grade- MP1 Salary - £49,734-£72,312

About the Role

At Newcastle Building Society, our purpose is to connect our communities with a better financial future.

As Member Engagement Marketing Manager, you'll play a central role in delivering that purpose by helping members across our Newcastle and Manchester brands to recognise the value of membership, build deeper, more valuable relationships with us through meaningful and personalised communications.

You'll lead the development of our member engagement strategy, using customer insight, behavioural data and CRM technology to create positive member journeys through every stage of their relationship with the Society. From welcoming new members to strengthening loyalty and increasing engagement, you'll ensure every interaction is relevant, timely and focused on delivering the best possible member experience and commercial outcomes aligned to our business strategy.

This is an opportunity to shape how we communicate with our members, championing a data-led approach while embracing innovation, personalisation and automation. Working closely with teams across the business, you'll use insight to identify opportunities, drive continuous improvement and deliver communications that have a genuine impact on both member outcomes and business performance.

About You

You're an experienced CRM and customer engagement professional who is passionate about creating communications that put customers first within the financial services sector. You understand how to combine data, insight and technology to build meaningful relationships and deliver measurable results. With strong experience of customer lifecycle marketing and Salesforce Marketing Cloud, you're confident developing targeted, personalised journeys that increase engagement, retention and long-term value. You'll thrive using data to understand customer behaviour, identify opportunities, A/B testing to continuously improve performance. You'll be commercially aware, highly collaborative and comfortable working with stakeholders and managing priorities across the business to bring ideas to life.

Just as importantly, you'll share our commitment to putting members at the heart of everything we do and be motivated by the opportunity to help more people achieve a better financial future through stronger, more connected member experiences.

About Us

The Newcastle Building Society Group comprises of Newcastle Building Society, Manchester Building Society, Newcastle Financial Advisers and Newcastle Strategic Solutions. Our purpose, connecting our communities with a better financial future inspires and directs our activities.

As an inclusive employer and member owned mutual, we aim to reflect the diverse communities we serve and encourage applications from candidates of all backgrounds. We believe everyone should feel valued, respected, and celebrated for who they are, we want colleagues to feel this is a place they belong. A place to be you.

What do you get in return?

As well as receiving a competitive annual salary based on above-market pay scales, our reward package includes:

• Financial Corporate bonus scheme (on target 10%, up to a maximum 15%)
• Pension scheme (up to 9% employer contribution)
• Annual performance related pay reviews
• Colleague mortgage scheme
• Electric car salary sacrifice scheme
• Life assurance (4x salary) and income protection
• Access to our financial advisers
• Access to a range of high street and online discounts
• Work/Life Balance
• A 35-hour weekly contract - We are happy to talk flexible working and welcome discussions
• 30 days' annual leave + bank holidays
• The option to buy and sell up to 5 days' holiday
• Hybrid working (typically 3 days' home based)
• Above statutory family leave entitlement - 3 months full pay, 3 months half pay, regardless of gender or route to parenthood
• Health and Wellbeing
• Private medical insurance
• Access to a health cash plan through a Medicash scheme
• Access to an employee assistance programme
• Free onsite gym at our Cobalt head office and access to discounted gym's
• Two paid volunteering days' each year
• Cycle to work scheme

Recognising there's no one-size-fits-all approach to recruitment, we're committed to ensuring every candidate has the opportunity to showcase their full potential throughout the recruitment process. We strive to make our processes as accessible as possible, if there are any ways in which we can provide support or make adjustments, we would love to discuss this with you, you can contact your Recruiter for this vacancy at [e-mail]

Company: Newcastle Building Society People are the focus of absolutely everything we do. We believe in people, we care deeply about their hopes, their dreams and their wellbeing. And that applies equally to our customers, our communities and our colleagues – which means you, if you choose to work here. it's important to us that you know if you join us we will welcome you, respect you, encourage you and help you to achieve your goals.