Media Services Director

Jobtailor; Ashton-under-Lyne; On-site; GBP 110,000 - 140,000; Full time

Job summary

SBC is seeking a senior leader to drive its media strategy and execution from the Media ExCo. You will partner with the MD, Commercial Director and Product to expand digital offerings while line-managing the Media Delivery team and overseeing client campaigns from contract to reporting.

You will mentor junior colleagues, maintain CRM records, and push monetisation through new revenue streams and product positioning. A cross-functional, data-driven approach is essential.

Qualifications

• Experience developing, implementing, and overseeing media projects.
• Experience managing media client relationships from contract signing through campaign execution and reporting.
• Experience with digital media offerings, campaign strategy, client deliverables, performance metrics, and ad inventory management.
• Experience with cost-benefit analysis, competitive analysis, resource planning, and KPI recommendations.
• Experience using Asana for project planning and tracking.
• Experience maintaining HubSpot CRM records.
• Experience cross-functional collaboration with sales, finance, product, events, editorial and design teams.
• Experience leading media delivery teams and setting KPIs.
• Experience with revenue streams, monetisation opportunities, product positioning and commercial propositions.
• Experience monitoring competitors, industry trends and emerging technologies.
• Experience delivering data-driven reports, webinars and digital conferences.

Responsibilities

• Drive the strategic direction and execution of SBC’s media initiatives as a key member of the Media ExCo.
• Collaborate with the MD and Commercial Director to develop, implement, and oversee media projects.
• Partner with Product to enhance SBC Media’s digital offerings.
• Line-manage and lead the Senior Media Manager and Media Researcher.
• Report weekly to the MD using Asana for project planning and tracking.
• Work cross-functionally on projects spanning multiple departments.
• Conduct feasibility assessments, including cost-benefit and competitive analysis, resource planning, and KPI recommendations.
• Maintain up-to-date HubSpot CRM records and support communication across teams, including sales.
• Collaborate with SBC Events teams to align operator and affiliate insights with event strategies.
• Mentor and guide junior colleagues.
• Oversee media client relationships from signed insertion order through campaign execution and performance reporting.
• Ensure client deliverables are timely, high quality, and aligned with objectives.
• Shape campaign strategy based on client goals, including content focus and format.
• Identify upsell and renewal opportunities with the sales team to drive retention.
• Define campaign and overall media performance metrics with the Business Insights & Media Operations Manager.
• Maintain and optimise deliverable-tracking and ad-inventory systems, coordinating with finance on data alignment.
• Lead and develop the Media Delivery team, setting KPIs and fostering a high-performance culture.
• Oversee production and distribution of SBC Leaders, Affiliate Leaders, and Canadian Gaming Business magazines.
• Implement revenue-generating processes with the Commercial Director.
• Use client data to identify monetisation opportunities.
• Develop expertise in SBC Media’s brands and products and support sales with product positioning and client queries.
• Engage regularly with the sales team to reinforce SBC Media’s value proposition and sales strategies.
• Identify, develop, and launch new revenue-generating products, services, and commercial propositions.
• Monitor competitors, industry trends, and emerging technologies.
• Develop the SBC Insights product set as a key media-business revenue driver.
• Manage bespoke client projects and ensure reports are commercially relevant, data-driven, and on deadline.
• Create and maintain a calendar for SBC Insights branded reports.
• Own SBC Insights report delivery and support the Media Researcher.
• Manage SBC Insights webinars and digital conferences.

Skills

Media Project Management

Client Relationship Management

Campaign Strategy Development

Asana Project Tracking

HubSpot CRM Management

Tools

Asana

HubSpot CRM

Job description

• Drive the strategic direction and execution of SBC’s media initiatives as a key member of the Media ExCo
• Collaborate with the Managing Director and Commercial Director to develop, implement, and oversee media projects
• Partner with the Product division to enhance and expand SBC Media’s digital offerings
• Line-manage and lead the Senior Media Manager and Media Researcher
• Report weekly to the Managing Director using Asana for project planning and tracking
• Work cross-functionally on projects spanning multiple departments
• Conduct feasibility assessments, including cost-benefit and competitive analysis, resource planning, and KPI recommendations
• Maintain up-to-date HubSpot CRM records and support communication across teams, including sales
• Collaborate with SBC Events teams to align operator and affiliate insights with event strategies
• Mentor and guide junior colleagues
• Oversee media client relationships from signed insertion order through campaign execution and performance reporting
• Ensure client deliverables are timely, high quality, and aligned with objectives
• Shape campaign strategy based on client goals, including content focus and format
• Identify upsell and renewal opportunities with the sales team to drive retention
• Define campaign and overall media performance metrics with the Business Insights & Media Operations Manager
• Maintain and optimise deliverable-tracking and ad-inventory systems, coordinating with finance on data alignment
• Lead and develop the Media Delivery team, setting KPIs and fostering a high-performance culture
• Oversee production and distribution of SBC Leaders, Affiliate Leaders, and Canadian Gaming Business magazines
• Implement revenue-generating processes with the Commercial Director
• Use client data to identify monetisation opportunities
• Develop expertise in SBC Media’s brands and products and support sales with product positioning and client queries
• Engage regularly with the sales team to reinforce SBC Media’s value proposition and sales strategies
• Identify, develop, and launch new revenue-generating products, services, and commercial propositions
• Monitor competitors, industry trends, and emerging technologies
• Develop the SBC Insights product set as a key media-business revenue driver
• Manage bespoke client projects and ensure reports are commercially relevant, data-driven, and on deadline
• Create and maintain a calendar for SBC Insights branded reports
• Own SBC Insights report delivery and support the Media Researcher
• Manage SBC Insights webinars and digital conferences

Requirements

• Full-time role
• Experience developing, implementing, and overseeing media projects
• Experience managing media client relationships from contract signing through campaign execution and performance reporting
• Experience with digital media offerings, campaign strategy, client deliverables, performance metrics, and ad inventory management
• Experience with cost-benefit analysis, competitive analysis, resource planning, and KPI recommendations
• Experience using Asana for project planning and tracking
• Experience maintaining company CRM records in HubSpot
• Experience working cross-functionally with sales, finance, business analysis, product, events, editorial, and design teams
• Experience leading and developing media delivery teams and setting KPIs
• Experience with revenue streams, monetisation opportunities, product positioning, and commercial propositions
• Experience monitoring competitor activity, industry trends, and emerging technologies
• Experience delivering data-driven, commercially relevant reports, webinars, and digital conferences

Core Competencies

Demonstrates expertise in developing and executing media projects, managing client relationships, and driving revenue through strategic campaign initiatives. Proficient in project planning, performance metrics, and cross-functional collaboration to enhance digital media offerings.

Highest-signal resume keywords

• Media Project Management
• Client Relationship Management
• Campaign Strategy Development
• Asana Project Tracking
• HubSpot CRM Management

Hard Skills

• Cost-Benefit Analysis
• Competitive Analysis
• Resource Planning
• KPI Recommendations
• Ad Inventory Management
• Digital Media Offerings
• Performance Metrics
• Revenue Generation
• Data-Driven ReportingProduct Positioning

Soft Skills

• Leadership
• Mentoring
• Collaboration
• Communication
• Strategic Thinking

Industry Keywords

• Media Initiatives
• Commercial Propositions
• Emerging Technologies
• Industry Trends
• Digital Conferences

Tools & Technologies

• Asana
• HubSpot CRM