Media Services Director

Sport Global; Manchester; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

SBC Media is seeking a Media Director to lead the strategy and execution of SBC’s media initiatives. You will collaborate with the Managing Director, Commercial Director, and cross-functional teams to drive major projects, enhance digital offerings, and mentor the Media Delivery team in a fast-paced environment.

You will manage client relationships, define performance metrics, and shape monetisation strategies across SBC Media’s portfolio, including events and publications.

Qualifications

Responsibilities

• Project Delivery: Collaborate with the MD and Commercial Director to develop, implement, and oversee SBC’s media projects.
• Media Delivery: Oversee client relationships, ensure on-time, high-quality delivery and performance reporting.
• Commercial: Work with the Commercial Director to implement revenue-generating processes and identify monetisation opportunities.
• SBC Insights: Develop SBC Insights product set and deliver data-driven client reports and webinars.

Job description

The Media Director will be a key member of the Media ExCo, driving the strategic direction and execution of SBC’s media initiatives.

Project Delivery

• Collaborate with the Managing Director and Commercial Director to develop, implement, and oversee new and existing projects within SBC’s media division.
• Partner with the Product division to enhance and expand SBC Media’s digital offerings.
• Provide line management and leadership for the Senior Media Manager & Media Researcher
• Report weekly to the Managing Director on progress, challenges, and key deliverables, leveraging Asana for project planning and tracking.
• Work cross-functionally with other media teams on projects that span multiple departments.
• Conduct feasibility assessments for new projects, including cost-benefit and competitive analysis, resource planning, and KPI recommendations, utilising support from finance and/or business analyst as appropriate.
• Maintain up-to-date records in the company CRM (HubSpot), ensuring seamless communication across teams, including sales.
• Collaborate with SBC Events teams to align insights from operator and affiliate relationships, improving SBC event strategies.
• Serve as a mentor and role model, offering informal guidance to junior colleagues.

Media Delivery

• Oversee and manage all media client relationships from contract signing (handover from sales via signed IO) through campaign execution and performance reporting.
• Ensure all client deliverables are met on time, to the highest quality standards, and aligned with client objectives.
• Engage with clients to understand their campaign goals, shaping strategy as needed (content focus, format, etc.).
• Identify upsell opportunities and renewal strategies, working closely with the sales team to drive client retention.
• Collaborate with the Business Insights & Media Operations Manager to define performance metrics at both campaign and overall media levels, ensuring continuous improvement.
• Maintain and optimise supporting systems, including deliverable tracking and ad inventory management.
• Work with finance to ensure joined up systems and alignment of data.
• Lead and develop the Media Delivery team, setting KPIs and fostering a high-performance culture.
• Oversee production & distribution of printed magazines (SBC Leaders/Affiliate Leaders/Canadian Gaming Business) by liaising with magazine editors, sales and design.

Commercial

• Work closely with the Commercial Director to implement revenue-generating processes.
• Maintain a strong understanding of revenue streams, using client data to identify new monetisation opportunities.
• Develop expertise in SBC Media’s full portfolio of brands and products, assisting the sales team with product positioning and client queries.
• Regularly engage with the sales team, alongside the Managing Director, to ensure a strong understanding of SBC Media’s value proposition and sales strategies.
• Lead the identification, development and launch of new revenue-generating products, services and commercial propositions across SBC Media.
• Monitor competitor activity, industry trends and emerging technologies to identify opportunities for new commercial offerings and competitive advantage.

SBC Insights

• Work with the commercial director to develop the SBC Insights product set, solidifying it as a key revenue driver within the Media Business.
• Manage the delivery of bespoke client projects, ensuring all reports are commercially relevant, data-driven and completed within their deadlines.
• Create and maintain a calendar for SBC Insights branded reports.
• Own the delivery of SBC Insights reports, providing support and guidance to the Media Researcher as required.
• Manage the delivery of SBC Insights webinars and digital conferences.